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System One Sr. Designer (Social Media Content Creation) in Nashville, Tennessee

Sr. Designer (Social Media Content Creation)

Employment Type: Contract/Temp

Date Posted: 2/6/2024

Location: Remote

Job Number: JO-2402-2345

Pay Range: Negotiable

Primary Function

We are seeking an energetic and skilled Sr. Designer/Content Creator to support client’s social media team in the production of engaging content for client’s social platforms. Specifically, Sr. Designer/Content Creator will create custom graphics, illustrations, memes, gifs and videos for our social handles. The right candidate has a passion for travel, social media and storytelling and has the ability to create innovative original content end-to-end. You will conceptualize, design, and execute creative solutions for social media that consistently and clearly communicate the client portfolio brand identity, and positioning. You will support real-time social needs and projects that drive consumer awareness, engagement, preference, and loyalty with client and our 22 brands as needed.

The ideal candidate will have a social-first mindset, with proven experience creating social content. You possess a balanced blend of skills across design, animation, and project management. You are up on social and cultural trends, able to ideate, execute and iterate quickly with feedback from stakeholders.

Duties & Responsibilities

  • Support the social media team in adapting real-time trends and proactive story ideas into social-first assets.

  • Social listening and trend tracking

  • Design, build, and illustrate graphics and elements for client’s social platforms (Facebook, Twitter, Instagram, Pinterest)

  • Create quick-turn, reactive content for opportunistic moments in culture and online.

  • Brainstorm, pitch and conceptualize original content ideas for client's social media platforms.

  • Understand our brands, target audiences and competitor activities.

  • Collaborate with the Loyalty, Enterprise, and Brand marketing teams along with other members of internal Creative Studio to understand business objectives, marketing objectives and creative needs.

  • Evolve, revise, or redevelop content in response to feedback from internal stakeholders.

  • Balance multiple projects successfully to meet deadlines and collaborate across multiple stakeholders with different priorities.

  • Adhere to client's brand identity standards and guidelines, while helping to inform the evolution and extension of the written and visual identity.

  • Use campaign performance data to understand the effectiveness of campaigns and apply key learnings to future campaigns.

  • Be aware of social media trends and formats, while also producing new template and design approaches.

Skills & Qualifications

  • Strong portfolio showing a range of experience, concepts, and visual styles. Proven ability to create for social media is desired.

  • Demonstrated understanding of current social media best practices - Facebook, Twitter, Instagram, Pinterest, TikTok, Snapchat and a willingness to explore emerging platforms

  • Minimum of 3 years Design experience, preferably in a design firm, advertising, or in-house creative department.

  • Experience working with a marketing department or social media team, understanding of business objectives and ability to find creative solutions to help achieve objectives.

  • Knowledge of design fundamentals.

  • Ability to develop/present/pitch creative ideas

  • Strong working knowledge of Adobe Suite.

  • Understanding of social media management and listening tools such as Sprinklr and Brandwatch

  • Ability to process and produce multiple projects in a short time frame- resizing art/layout accordingly to specs

  • Exceptional communication skills with ability to work in a team environment

  • Strong creative, organizational problem solving

  • Experience developing rich media and other forms of online advertising

  • Must be able to apply style guides creatively while upholding brand identity

  • Strong attention to detail. Self-starter. A positive attitude and a collaborative personality.

Education & Experience

  • Animation (AfterEffects and/or HTML5) & Video production experience is a plus

  • Excellent interpersonal and communication skills

  • Experience working at a creative agency

  • Experience in hospitality or consumer brands

To Apply

Use the link at the bottom of this page to apply. Make sure you are using the latest version of your browser.

Diversity Inclusion & Customer Service Statement

TeamPeople is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way.

We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.

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