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As Product Marketing Manager on the Cloud Growth team, you will develop positioning, value propositions, content, and messaging (including tools and associated sales enablement) for our Acxiom’s Cloud Products and Solutions. Working with a highly cross-functional team, you will support the development of the customer success brand at Acxiom. This role will keep an eye on customer feedback and market trends, and infuse creativity and fresh ideas in our messaging, presentations, and content.

*This role can be located almost anywhere in the U.S.

What You Will Do:

• Define your product marketing strategy and plans in collaboration with internal stakeholders to drive campaign plans and assets, event content, communication content and enablement

• Product positioning and messaging; collaborate with product management, Solutions Consultant and other stakeholders to create messages and differentiated stories

• Articulate the trends and customer problems with industry context and how Acxiom can help solve them; define how this differentiates Acxiom from the competition.

• Competitive landscape; understand the competitors for your product areas and how we differentiate working with the Product, Engineering, and Solutions Consultant teams

• Audience frameworks: Identify audiences and personas. Create, maintain and use personas to develop targeted content and talking points

• Content: Create relevant content for use by Marketing Teams, Corporate Communications, and Customer-facing teams

• Understand customer and buyer journeys and match content to journeys

• Develop compelling thought leadership without providing a product pitch. Engage with resources in the business to help deliver.

• Partner with Marketing team on activities relating to product releases and key announcements

• Sales enablement: ensure that salespeople understand the value proposition and can articulate this, understand the buyers’ personas, and equip them with the latest competitive information, industry and analyst reports.

• Coordinate and communicate on a regular cadence with other marketing teams.

• Develop relationships with internal customers and partners to deliver relevant messaging and content.

What You Will Have:

• Bachelor's Degree in Business, Marketing, Communications, or a similar field or equivalent work experience

• Min. 5 years’ proven experience as a Product Marketing Manager, Product Manager, or similar role in B2B software/technology in a global environment

• Experience in defining GTM strategies and market analysis/research.

• Experience in creating value-outcome-based messaging

• Experience presenting to key stakeholders and internal audiences through various settings

• A strong understanding of product marketing tactics

• Comfortable working with agencies and creative teams to develop assets such as videos and collateral.

• Understands the competitive landscape from both a business and technical perspective

• Strong ability to copywrite and provide a concise written communication

#GD17

Primary Location City/State:

Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https:////www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) .

Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com .

We are leaders in helping brands achieve the number one mantra for every business – know your customer. For fifty years, we’ve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.

We’re one of the marketing industry’s most experienced, respected and forward-thinking leaders. For nearly fifty years, we’ve helped the world’s best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.

Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you’re an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.

At Acxiom, our values begin with our associates, who are the single most important driver of our success. We’re looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise – to our clients and to our associates – and define our company culture.

If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049.

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Internal applicants need to apply for open positions through their Workday account. Please log into Workday and use the Find Jobs report to search for and apply for positions posted internally. For questions, please contact the recruiter listed on the job posting.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https://www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) .

Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact recruit@acxiom.com .

Attention Mexico Applicants: Please see our Privacy Policy notice here (https://www.acxiom.com/wp-content/uploads/2023/07/ACXIOM_MX_AVISO_DE_PRIVACIDAD_EMPLEADOS_Privacy_Notice_Workday.pdf) .