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Discover Vanderbilt University Medical Center: Located in Nashville, Tennessee, and operating at a global crossroads of teaching, discovery, and patient care, VUMC is a community of diverse individuals who come to work each day with the simple aim of changing the world. It is a place where your expertise will be valued, your knowledge expanded, and your abilities challenged. Vanderbilt Health recognizes that diversity is essential for excellence and innovation. We are committed to an inclusive environment where everyone has the chance to thrive and where your diversity of culture, thinking, learning, and leading is sought and celebrated. It is a place where employees know they are part of something that is bigger than themselves, take exceptional pride in their work and never settle for what was good enough yesterday. Vanderbilt’s mission is to advance health and wellness through preeminent programs in patient care, education, and research.

Organization:

Business Engagement Strategies

Job Summary:

Marketing Development Manager

General Comments: The Marketing Development Project Manager will contribute to the success of team operations and support in the creation and execution of strategies, plans and initiatives that support innovative models of care and advances VUMC business interests whose primary audiences are other businesses (B2B). The position provides critical operations and project management support for the Business Engagement Strategies Team (BES Team) and plays a key role in achieving VUMC’s strategic growth goals.

Purpose of Position: The Project Manager's primary focus will be to coordinate and manage complex team operations, which may include marketing programs in collaboration with senior leadership, lead managers and the content team. (Program elements include digital campaigns, web development, advertising, PR and other forms of internal/external communication, utilizing a wide array of digital platforms.)

The position is instrumental in team operations - identifying and developing strategies to refine team processes while streamlining and optimizing performance to create efficiencies which will improve team productivity.

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Key Responsibilities:

• Coordinates team meeting agendas and serves as the facilitator in the project scoping meetings. Sends follow-up notes with clear next steps, roles and responsibilities, including outreach to key stakeholders

• Communicates requirements to internal stakeholders and helps maintain adherence to project plans to prevent scope creep

• Helps support external sourcing to ensure BES Team does not exceed anticipated budget/PO requirements

• Assist in budget tracking and allocations, organizes quarterly and annual planning to ensure the budget tracking is consistent, accurate, up-to-date and in line with vendor POs

• Manages team flighting calendar to assist with project prioritization and promote visibility across business units

• Creates and maintains processes and digital approaches used to track team effort and project milestones, while maintaining the team dashboard and reporting structures.

• Manages the governance of the team Standard Operating Procedures (SOP) to help guide cross-functional work

• Build and maintain positive relationships with internal resources and external

vendors/agencies to support the management of complex projects to ensure

timely, high-quality strategy development and deliverables that align with the vision and purpose while maintaining team processes for vendor projects

• Provide writing and/or web development support, as needed

• Provide marketing project management support across multiple channels and business units for maximum impact on various target audiences, including existing accounts and growth targets

• Manage internal and external content approval processes in collaboration with marketing and content leads

• Manage the execution and delivery of internal and external client and executive presentations, particularly those that communicate BES Team work

• Manage the purchase, distribution and organization of promotional items for internal and external audiences

• Manage the execution and delivery of internal and external client and executive presentations, particularly those that communicate BES Team work

Experience:

• Strong project management/team operations experience managing marketing programs/projects, executing complex team projects with tight timelines and multiple stakeholders

• Proven track record in the use of digital tools to document, track, manage and maintain internal and external accountability to project goals and deliverables

• Strong understanding of new digital marketing concepts and approaches for engaging and converting B2B targets

• Demonstrated ability working with vendors and efficient management of budgets

• Healthcare industry experience preferred but not required

Skills:

• Detail oriented with strong organizational skills

• Self-motivated and self-directed with the ability to work independently, managing multiple project timelines and executing associated deliverables in an efficient and effective manner

• Proactive approach, committed to continuous improvement

• Strong verbal, written and interpersonal communication skills with proficiency in speaking with a variety of audiences

• Good judgement and critical thinking skills, including the ability to synthesize complex information, understand and interpret relevant data and drive insight to action

• Positive, adaptable attitude with respect to work assignments, short deadlines and mandatory meetings

• Proficient with Microsoft Office products, including Outlook, Word and Excel, and Adobe products such as InDesign and Marketo

• Knowledge of collaboration and work management software such as SmartSheet and ProjectPlace

• Knowledge and experience with CRM platforms

• Familiar with video platforms such as Wistia, Vimeo and YouTube

• Familiar with content management systems such as Wordpress, Drupal and Brandfolder with a strong desire to explore new digital tools and to stay apprised of new technologies

Qualifications:

• 3-5 years related work experience demonstrating similar skills and duties outlined above

Education:

• Minimum Qualifications: Bachelor’s degree (4-year program

Our professional administrative functions include critical supporting roles in information technology and informatics, finance, administration, legal and community affairs, human resources, communications and marketing, development, facilities, and many more.

At our growing health system, we support each other and encourage excellence among all who are part of our workforce. High-achieving employees stay at Vanderbilt Health for professional growth, appreciation of benefits, and a sense of community and purpose.

Core Accountabilities:

Organizational Impact: Executes job responsibilities with the understanding of how output would affect and impact other areas related to own job area/team with occasional guidance. Problem Solving/ Complexity of work: Analyzes moderately complex problems using technical experience and judgment. Breadth of Knowledge: Has expanded knowledge gained through experience within a professional area. Team Interaction: Provides informal guidance and support to team members.

Core Capabilities :

Supporting Colleagues:- Develops Self and Others: Invests time, energy, and enthusiasm in developing self/others to help improve performance e and gain knowledge in new areas.- Builds and Maintains Relationships: Maintains regular contact with key colleagues and stakeholders using formal and informal opportunities to expand and strengthen relationships.- Communicates Effectively: Recognizes group interactions and modifies one's own communication style to suit different situations and audiences. Delivering Excellent Services:- Serves Others with Compassion: Seeks to understand current and future needs of relevant stakeholders and customizes services to better address them.- Solves Complex Problems: Approaches problems from different angles; Identifies new possibilities to interpret opportunities and develop concrete solutions.- Offers Meaningful Advice and Support: Provides ongoing support and coaching in a constructive manner to increase employees' effectiveness. Ensuring High Quality: - Performs Excellent Work: Engages regularly in formal and informal dialogue about quality; directly addresses quality issues promptly.- Ensures Continuous Improvement: Applies various learning experiences by looking beyond symptoms to uncover underlying causes of problems and identifies ways to resolve them. - Fulfills Safety and Regulatory Requirements: Understands all aspects of providing a safe environment and performs routine safety checks to prevent safety hazards from occurring. Managing Resources Effectively: - Demonstrates Accountability: Demonstrates a sense of ownership, focusing on and driving critical issues to closure.- Stewards Organizational Resources: Applies understanding of the departmental work to effectively manage resources for a department/area.- Makes Data Driven Decisions: Demonstrates strong understanding of the information or data to identify and elevate opportunities. Fostering Innovation:- Generates New Ideas: Proactively identifies new ideas/opportunities from multiple sources or methods to improve processes beyond conventional approaches.- Applies Technology: Demonstrates an enthusiasm for learning new technologies, tools, and procedures to address short-term challenges.- Adapts to Change: Views difficult situations and/or problems as opportunities for improvement; actively embraces change instead of emphasizing negative elements.

Position Qualifications:

Responsibilities:

Certifications:

Work Experience:

Relevant Work Experience

Experience Level:

2 years

Education:

Bachelor's

Vanderbilt Health recognizes that diversity is essential for excellence and innovation. We are committed to an inclusive environment where everyone has the chance to thrive and to the principles of equal opportunity and affirmative action. EOE/AA/Women/Minority/Vets/Disabled