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Boehringer Ingelheim Marketing Manager Jardiance T2D & Jardiance Met - Mumbai in Mumbai, India

The Position

Achieve brand market share targets and Top Line Sales. Integrated Brand planning/ Customer planning along with long term forecasting. Plan, allocate and control resources (sales FTE and promotional budget with segment-wise approach). Responsible for planning and executing KOL advocacy including international speaker programs, Train the trainer, Advisory boards, national and regional level meetings. Responsible for launching and managing brands in any of the identified therapeutic segments. Responsible for managing strategic initiatives in listed therapeutic segments. Cross-functional collaboration with Sales, Medical, Legal, Healthcare Compliance, Purchase, Market Access, Regulatory, Finance, Supply chain for brand objectives. Compute monthly provisions to arrive at DP and DSS spends.

Tasks & Responsibilities

  • Integrated brand/ customer planning. Long term forecasting

  • Facilitating execution of the Marketing Plan.

  • Aligning brand promotional campaigns and advocacy to Critical success factors.

  • Cross Functional Collaboration/Alignment with core team for execution of strategic imperatives.

  • Customer insight mining and ensuring translation into brand strategy.

  • Explore new channels like digital media in advocacy and communication and facilitating execution.

  • Jointly Accountable with Medical for respective Therapy specific Campaigns.

  • Recommend reutilization of Therapy specific Global ICE digital content to Content Manager.

  • Oversee the creation of all content, including copy and visual based for the required brief to Content Manager.

  • Participate in ICP journey development and the associated content requirements.

Requirements

  • Education: bachelor’s degree, master’s degree Post Graduate in Science/Marketing, Master of Business Administration.

  • Business and financial acumen high, people leadership intermediate, high on collaboration, relevant marketing experience.

  • minimum 8-9 years’ experience.

  • Strong sales and Marketing experience to formulate the brand plan and drive strategy execution to achieve top line and bottom-line objectives.

  • Exploring new indication/ product life cycle management/ real world data generation opportunities.

  • Position will be based at Mumbai

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HR Direct contact information:

Phone: +91-22-7145-6700

Email: HRDirect.PH@boehringer-ingelheim.com

All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.

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