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Demand Generation & Lead Nurturing Specialist

At a glance

Position:Demand Generation & Lead Nurturing Specialist

Primary Location:Mumbai (IND), India

Schedule:Full time

Date Posted:06/11/2024

Job Number:R2051786

Position Type:Regular

At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet.

Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you’re looking for a challenge and meaningful role, you’re in the right place.

About you and this role:

As a Senior Marketing Specialist/Demand Generation & Lead Nurturing Specialist at Dow, Mumbai, you will be responsible for co-developing and executing marketing strategies that drive interest, engagement, and conversions among potential buyers and existing customers. Your role partners with various Business Marketing teams, translating their marketing/ go-to-market plans into a modern and digitally enabled marketing execution. Your role aims at optimizing omnichannel marketing campaigns that generate qualified leads and nurture them throughout the customer journey to drive volume and revenue growth. In this role you will work closely with the business marketing and sales teams to align efforts and ensure seamless transitions from lead generation to sales conversion. Your role reports into Dow’s Global Commercial Excellence function.

Responsibilities:

• Campaign Strategy & Execution; Lead Nurturing

• Develop and implement demand generation and lead nurturing campaigns across multiple channels (email, website, social media, webinars).

• Design and manage targeted (always-on) engagement programs to nurture leads and orchestrate through the customer journey.

• Set up lead scoring models for automated lead qualification, monitor and analyze lead progression to optimize models and lead nurturing strategies.

• Consult the Business Marketing and Communication teams on the utilization of marketing technology (Oracle Eloqua, Adobe Marketo, Adobe RT CDP) to execute and optimize campaigns, fully automated.

• Data Analysis & Reporting:

• Track and analyze campaign performance metrics to determine effectiveness and marketing ROI.

• Use data insights to inform business marketing and communication for refining and improving future marketing efforts.

• Provide regular reports on demand generation and lead nurturing activities and outcomes in collaboration with Commercial Analytics & Reporting Management.

• Collaboration & Communication:

• Maintain open communication with cross-functional teams (Business Marketing, Communication, Sales, and Shared Service Center) to align marketing efforts with business goals.

• Work closely with the Sales team to understand their needs and ensure the quality and quantity of leads meet sales requirements.

• Drive digitally enabled marketing transformation with Mar Tech Product Management and Center of Excellence; develop, document, and share best practices across the organization enabling sustainable business growth.

Critical Success Factors:

• Service minded collaborator who is at ease discussing with stakeholders at all hierarchy levels, cross functionally and across cultures.

• Ability to capture and translate business objectives and strategies into actionable recommendations and technical requirements for optimizing processes.

• Show skills to coach, facilitate and be a resource for other digital marketers on best practices proven by project management experience.

• Solid understanding of change management; be resilient; and energized by frequent change.

• Aptitude to take new perspective on existing solutions and exercises judgment based on the analysis of multiple sources of information.

• Ability to solve unstructured, complex problems and break those down in easy-to-grasp content following an orientation towards process definition.

• Sense of urgency and prioritization as necessary; differentiating the important from the less important.

• Passion for modern marketing capabilities, leaving old paths and venturing into digital era.

• Ability to work independently and drive actions to deliver results.

Qualifications:

• Bachelor or Masters degree in Marketing, Business, Communications, or a related field.

• 3-5 years of experience in demand generation, lead nurturing, or a similar marketing role.

Preferred Skills:

• Proficiency with marketing technology platforms (Adobe Marketo, Adobe Real-Time Customer Data Platform), experience with MS Dynamics CRM and an understanding of the sales process.

• Experience in B2B marketing, particularly in technology or SaaS industries.

• Familiarity with A/B testing and conversion rate optimization.

Benefits – What Dow offers you

We invest in you.

Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career.  You bring your background, talent and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing.

Here are just a few highlights of what you would be offered as a Dow employee:

• Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives.

• Benefits and programs to support your physical, mental and emotional well-being, to help you get the care you need...when you need it.

• Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning and educational resources to help you achieve your long term financial-goals.

• Become a Dow shareholder through various employee stock programs.

• Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building.

• Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs.

• Global Paid Time Off (PTO) policies:

• Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).

• ​Paid time off to care for family members who are sick or injured.

• Paid time off to support volunteering and Employee Resource Group’s (ERG) participation.

Join our team, we can make a difference together.

About Dow Chemical International Pvt Ltd

Dow Chemical International Private Limited (Dow India) aims to be the most innovative, sustainable, inclusive customer-centric materials science company. The company is committed to delivering the right solutions to its customers’ challenges. With broadest technology sets spanning performance materials, industrial intermediates, and plastics Dow India delivers differentiated science-based products and solutions in high-growth segments, such as packaging, infrastructure, automobile, and consumer care.

A Great Place to Work® Certified company with approximately over 1000 employees, its operations comprise of manufacturing sites, innovation center, established centers of excellence, and commercial office. As a responsible corporate, the company supports its Corporate Social Responsibility (program) with technology expertise and employee volunteerism. Dow India works with non-profit partners towards the empowerment of differently abled, women, and children in communities where it operates. The company aims to redefine the societal blueprint, by supporting holistic sustainability and circular economy initiatives.

As part of our dedication to the diversity of our workforce, Dow is committed to equal opportunities in employment. We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career. Further information regarding Dow's equal opportunities is available onwww.dow.com.