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Accenture Analyst-Campaign Management in Mumbai, India

Skill required: Campaign Management - Adobe Campaign Classic

Designation: Management Level - Analyst

Job Location: Mumbai

Qualifications: Any Graduation

Years of Experience: 3-5 years

About Accenture Operations

In today's business environment, growth isn't just about building value-it's fundamental to long-term business survival. So how do organizations sustain themselves? The key is a new operating model (https://www.accenture.com/in-en/insights/operations/intelligent-operations-2018) -one that's anchored around the customer and propelled by intelligence to deliver exceptional experiences across the enterprise at speed and at scale. You will deliver breakthrough business outcomes for clients-by harnessing talent, data and intelligence to revolutionize their operating models. Operations is one of four services that make up one Accenture -the others are Strategy and Consulting, Interactive and Technology. Visit us at www.accenture.com

  

What would you do?

Be a part of the Marketing Operations team that is leading the managed services arm of Accenture. We power our client’s business through the integration of insights, data, and technology. We are focused on activating and scaling the best brand experiences, to deliver breakthrough marketing-led growth, cost-effectively, across all digital consumer touchpoints and channels. The value we bring to clients boosts their marketing efficiency and effectiveness that powers their growth. We’re looking to hire passionate and innovative leaders in Marketing Operations with deep domain expertise in digital marketing and delivering cutting edge marketing services across a range of clients and industries, bringing with them strong operations acumen and transformative leadership.

The campaign management team focuses on planning, executing, tracking, and analysis of direct marketing campaigns. The team is responsible for the entire lifecycle of a marketing campaign, from inception to launch to the evaluation of results. The team is accountable for analyzing the effectiveness of marketing campaigns using ROI calculations. This Channel requires a good understanding of digital marketing, email marketing, and technologies like Salesforce CRM, Salesforce Automation studio, Google DV360, and Responsys

You will be working on Adobe Campaign Classic which is a tool where you will use customer data to create, coordinate, and deliver dynamic campaigns that customers actually want - through email, mobile, offline channels, and more.

What are we looking for?

We are looking for individuals who have the following skillset:

  • Adaptable and flexible

  • Ability to perform under pressure

  • Ability to establish strong client relationship

  • Ability to manage multiple stakeholders

  • Ability to meet deadlines

Roles and Responsibilities

  • In this role, you are required to analyze and solve lower-complexity problems

  • Your day to day interaction is with peers within Accenture before updating supervisors

  • You may have limited exposure with clients and/or Accenture management

  • You will be given moderate level instructions on daily work tasks and detailed instructions on new assignments

  • You will need to be well versed with basic statistics and terms involved in the day to day business and use it while discussing with stakeholders

  • You will be expected to constantly be on the lookout for ways to enhance value for your respective stakeholders/clients

  • The decisions you make impact your work and may impact the work of others

  • You will be an individual contributor as a part of a team, with a focused scope of work.

Please note this role may require you to work in rotational shifts.

Any Graduation

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