Job Information
Lifesprk Harrison Bay Senior Living - Director of Marketing in Mound, Minnesota
Description Position at Lifespark Harrison Bay,a Lifespark Senior Living Community, is looking for aDirector of Marketingto join our growing team! Harrison Bay is a beautiful facility, located in Mound, MN. It is located right off Commerce Blvd, right by Lake Minnetonka. It's a lakeside work environment, with 72 total units between memory care, assisted living, and independent living. The team at Harrison Bay is creative, fun, and most of all help our residentAge Magnificently! Located at:1861 Commerce Blvd.,Mound, MN 55364 Are you compassionate towards others? Are you passionate about enriching the lives of others? If so, we want you to join our team and help seniors Age Magnificently! OurDirector of Marketingbecomesfamily andimpactsthe lives of our residents who live in aLifesparkSenior LivingCommunity. In this position you willberesponsible foranalyzing, designing, developing, and implementing thecommunitymarketing plan to increase revenue. Additionally, this position requires ongoing evaluation of currentpracticeandprocedurewithin the marketing department and the discretion to make improvements as needed.Duties include: Develop and execute facility strategic marketing plan. Identifyshort term andlong-termgoals based on market research analysis. Research and developnew salesopportunities byidentifyingcustomer requirements, competitor strategy and approach, and forecasting. Make recommendations to improve overall facility business development strategy. Maintain relations with the community and customers. Create opportunities for public speaking events in the community while executing the marketing plan. Plan and execute all aspects of the sales process through taking inquiries, providing tours, and closing. Direct the promotion of all marketing materials in the community and manage the finances associated with individual campaigns. Review and adhere to departmental budget. Communicate information bywritingarticles, creating newsletters, posting bulletins, and any other form of advertising (i.e.posters, announcements, etc.) for employees, residents, tenants, families, and prospects. Educate medical professionals from within the community and surrounding areas on new projects and services that will be offered. Provide information to facility leadership by collecting, analyzing, and summarizing data andtrends. Manage marketing database and drive all necessary follow up contact. Preferred Qualifications: Experience in sales and marketing, public relations, or advertising. Experience in healthcare is preferred. Ability to drive the success of multiple projects concurrently. Experience with using and developing multi-media campaigns. Exceptional telephone, communication skills and the desire to work closely with senior adults is essential. Must have proficient knowledge of computer systems, including email use. Benefits: Annual reviews with wage increases Paidtime off & paid holidays Medical, dental, vision benefits 401k+ company match Employee Referral bonuses Tuition reimbursement and nursing loan forgiveness Flexible scheduling Career development It has been and will continue to be our policy to provide equal employment opportunities to all employees and applicants without regard to age, race, creed, color, disability, marital status, sex, gender identity, national origin, ancestry, sexual orientation, arrest record, conviction record, military service, use or nonuse of lawful products off the Employer's premises during nonworking hours, or declining to attend a meeting or to participate in any communication about religious matters or political matters, or any other status protected by federal, state, or local law.