Job Information
VTech Electronics Senior Video Marketing Manager in Minneapolis, Minnesota
This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/7761413 VTech is the global leader in electronic learning products from infancy through toddler and preschool. Since its establishment in 1976, VTech has been the pioneer in the electronic learning toy category.
Our mission is to design, manufacture and supply innovative and high-quality products in a manner that minimizes any impact on the environment, while creating sustainable value for our stakeholders and the community.
VTech is an Equal Employment Opportunity employer and is deeply committed to providing an environment where ALL employees feel welcomed, are treated equitably, and are valued because of their unique and diverse backgrounds and perspectives. Our culture comes largely from the employees we have here at VTech, where we embrace and value one another and strive to foster a positive, collaborative work environment.
VTech believes that each employee makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities. Therefore, this position description is designed to outline primary duties; qualification and job scope, but not limit the incumbent or the organization to only the work identified. It is our expectation that each employee will offer his/her services wherever and whenever necessary to ensure the success of our endeavors.
POSITION SUMMARY
The Senior Video Marketing Manager will deliver compelling narratives through the art of video production and have a proven track record in the project management of various types of production with a deep understanding of the process of bringing creative concepts to final assets. They will lead video project management and production as assigned, including but not limited to digital, social, and demo videos. Further, they will manage rights, YouTube listings, and other video responsibilities as necessary.
The Senior Video Marketing Manager will support high volumes of video production for both VTech and LeapFrog brands across priority product lines. This individual will have the ability to understand the strategic role of video creative within the digital ecosystem and purchase funnel to drive business goals and sales results. They will work with key stakeholders to understand project goals, context of asset placement and measurement expectation for performance and will apply their creative taste and judgment to the creative process to deliver compelling, relevant, on-brand and culturally aware concepts.
They will successfully oversee the volume of production for the holistic brand portfolio through flawless management of the detailed logistics of production, delivering on-time and in-budget. They collaborate with a variety of internal and external teams, including designers, external agency partners, and global VTech teams.
ESSENTIAL DUTIES & RESPONSIBLITES
Manage the production of videos to be used in a variety of destinations including but not limited to various media placements, as well as YouTube content that align to the brands\' video strategies and content requests from conception through final file delivery. Further, collaborate with content team colleagues to maximize video asset production across asset types, different shoots, and destination platforms.
Manage the organization, tagging, and maintenance of the brands\' YouTube channels ensuring that produced content is easily found via search and best-practice SEO guidelines are applied.
Manage and track budget for all productions and work with Sales or Global Marketing Teams for any necessary accounting transfers and making adjustments as needed to accommodate unanticipated requests and opportunities.
Manage agencies/vendors through the pre-production process by writing detailed and accurate creative briefs, evaluating creative con epts and scripts, managing shot lists, casting, props, set, location and all other pre-production details, reviewing and securing approval as appropriate.
Work closely with the Product Development Team prior to shoots for script review and product integration to ensure accurate depiction and usage.
Attend video shoots as active part of the production, confirming shots, product usage, set/wardrobe checks, on-set decisions and overseeing the production in its entirety to deliver all required assets.
Exercise strong agency/vendor management to drive efficient productions through all phases, driving effective creative concepts and comprehensive, on-time and on-budget shoots.
Manage agencies/vendors through the post-production process reviewing and routing rough cuts and providing feedback to finalize assets.
Manage multiple projects with the ability to switch from one to the other seamlessly, effectively prioritizing competing priorities and deadlines.
Provide regular updates and tracking on video production timing, budget and completion to key stakeholders in tandem with other members of the Content team.
Source and send all necessary files for production including logos, images, sound file, etc. for global/agency/vendor usage.
Work cross-functionally to secure product samples for all shoot needs, working with Product Development to ensure functionality, program accuracy and product appearance and arrange all shipping to required teams and agency par