Job Information
Sleep Number Media Planner in Minneapolis, Minnesota
Company Overview
Sleep Number is a sleep wellness technology leader. For nearly four decades, we have placed sleep at the center of wellbeing, improving over 15 million lives with our Sleep Number smart beds. We are guided by our purpose – to improve the health and wellbeing of society through higher quality sleep. This is exemplified through our 4,000+ mission-driven team members who passionately innovate to drive value creation through our vertically integrated business model, owning the process from start to finish, including selling in our over 650 stores nationwide.
Our team members are encouraged to bring their whole selves to work, sharing their unique perspectives, backgrounds and skills with Sleep Number every day. Whether you are entering, returning or experienced in the workforce, we have a place for you. We hope you join us in creating the future through higher quality sleep
Position Purpose
The Media Planner delivers planning, trafficking, activation and optimization support as part of Sleep Number's addressable media channel teams. In this role, you will support multiple addressable media channels including Display, Online, Video, Social and Search in partnership with the Media Program Managers and the Creative Team to inspire best in class creative contributions to media activation placements. The Media Planner also supports the stewardship of Sleep Number's channel media spend by effective planning and superior tactical execution while thinking critically and driving towards desired outcomes.
Primary Responsibilities
Partner with publishers and agency team to size audiences and opportunities
Provide day-to-day leadership for agency partner teams
Execute asset trafficking and ensure timely and accurate invoice administration with vendors
Support targeting strategy including key messages to key audience segments leveraging media
Analyze performance, adjust to improve in real time manner and after events
Provide intelligence for ad builds
Identify opportunities to optimization media and usher changes along to drive the needed impact
Manage channel budgets for optimal impact
Define key performance indicators and benchmarks
Position Requirements
2 - 3 years’ experience in marketing, specifically media planning nd media trafficking. Prior marketing or advertising agency experience a plus
Bachelor's degree in marketing or related field
Analytical skills, including an advanced working knowledge of Microsoft Excel
Knowledge, Skills & Abilities
Experience with search engine marketing
Experience with media budgets exceeding $10 million
Working understanding of the addressable media ecosystem
Values test and learn approach and in innovation priorities
Ability to navigate nimble and fast moving workstreams
Natural curiosity and appetite for driving outcomes
Passion for wellness and health
Working Conditions
Sleep Number offers a hybrid work environment providing the flexibility and balance of a blend of remote work and onsite collaboration at Sleep Number's corporate Headquarters in Minneapolis, Minnesota. Bi-annual travel may be required.
Wellbeing
Wellbeing is more than a catchphrase - it's a movement that permeates our company and through our team members. We are dedicated to enhancing and supporting the wellbeing of our team members and their families through benefits, programs, and resources across our five wellbeing pillars of emotional, financial, career, community, and physical health, with sleep at the center.
By joining our team, in addition to offering competitive pay programs, we are proud to offer eligible team members an extensive benefits package including, but not limited to medical and pharmacy benefits, dental, life and disability insurance, a matched 401(k) Plan, paid time off, and much more.
Safety
Safety is a top priority for Sleep Number supporting customers and team members wellbeing. COVID-19 Precaution(s) are in place consistent with CDC guidelines, U.S. Department of Labor’s Occupational Health & Safety Administration (OSHA), and state/local laws.
EEO Statement
Sleep Number is an equal opportunity employer. We are committed to recruiting, hiring and promoting qualified people and prohibit discrimination based on race, color, marital status, religion, sex (including gender, gender identity, gender expression, transgender status, pregnancy, childbirth, and medical conditions related to pregnancy or childbirth), sexual orientation, age, national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed servicemember status or any other status protected by federal, state, or local law.
Americans with Disabilities Act (ADA)
It is Sleep Number’s policy to provide reasonable accommodations to qualified individuals with disabilities during the application process, consistent with applicable law. We may require supporting medical or religious documentation where applicable and permissible by law. If you are a qualified individual, you may request a reasonable accommodation at any time during the selection process, including if you are unable or otherwise limited in your ability to access open roles here.