Bain & Company Inc Manager, Digital Marketing - Paid Search in Minneapolis, Minnesota
WHAT MAKES US A GREAT PLACE TO WORK:
We are proud to be consistently recognized as one of the world's best places to work, a champion of diversity and a model of social responsibility. We are currently ranked the #1 consulting firm on Glassdoor’s Best Places to Work list, and we have maintained a spot in the top four on Glassdoor's list for the last 12 years. We believe that diversity, inclusion and collaboration is key to building extraordinary teams. We hire people with exceptional talents, abilities and potential, then create an environment where you can become the best version of yourself and thrive both professionally and personally. We are publicly recognized by external parties such as Fortune, Vault, Mogul, Working Mother, Glassdoor and the Human Rights Campaign for being a great place to work for diversity and inclusion, women, LGBTQ and parents.
WHO YOU'LL WORK WITH:
In this role, you'll be a part of our FRWD@Bain team. In 2018, Bain & Company acquired FRWD in order to provide our clients with something truly unique: an integrated set of capabilities that helps propel growth, achieve significant ROI and develop the in-house skills clients’ need to continually expand upon their digital marketing mastery.
The FRWD@Bain team combines traditionally separate capabilities including data analysis, systems integration, media, and creative into a team of subject matter experts that works side-by-side with consulting case teams and internal client teams. Accelerated by real-time testing, this unique approach to collaboration propels brand recognition, sales growth and team development, all at the speed of consumer demand. We address our clients’ toughest marketing challenges.
FRWD@Bain HQ is located in Minneapolis and has nearly 200 marketing professionals based in locations around the globe. We work seamlessly together as one firm to serve our clients wherever they need us.
WHERE YOU’LL FIT WITHIN THE TEAM:
FRWD is looking for a confident digital media manager who’s ready to take the next step in their career. Someone confident to handle all steps of a digital media campaign – from planning to optimization to reporting without thinking twice. Looking for someone who loves digital, and won’t “settle” for just any job. Someone who is excited to share their knowledge with the media team and train on how to run a successful campaign. And most importantly, someone who takes contributing to a positive and healthy work place as a serious responsibility, whether that be through proactive encouragement of others, random goofiness, funny but informative mass emails to the team or is just plain awesome to work with.
WHAT YOU’LL DO:
Manage media campaigns across various client teams via Paid Search forecasting, strategy and campaign development, execution, optimization and measurement
Core focus areas: Paid search, Social PPC, Amazon PPC, and Mobile Search
Synthesize detailed search data into actionable insights and recommendations towards client’s business objectives
Ability to train junior level employees regarding paid search capability and executional tactics
Provides thought leadership to organization on ever-changing SEM landscape
Proactively seeks out opportunities to continuously improve client campaigns
Stays abreast of search engine trends, insights and new product launches and shares regularly with greater team
Actively seeks and implements test opportunities, whether it be A/B landing page testing, bidding strategy experiments or ad copy testing
Maintains healthy relationships with technology, analytics and media partners
Executing planning and buying for FRWD clients
Managing media budgets, drafting and revising media schedules and insertion orders
Evaluating, negotiating and purchasing media
Ad copy writing
Building client facing campaign reports with full campaign analysis
Meeting with the vendor community on a regular basis to ensure clients are leveraging the latest products and technologies
Minimum 4+ years paid search experience
Highly familiar with Google and Bing SEM platforms including Facebook PPC
Certifications: Google AdWords (Shopping, Mobile certifications a plus)
Familiar with analytics platforms (Google Analytics, Adobe SiteCatalyst, WebTrends)
Strong writing skills – attention to correct mechanics and grammar are a must
Exhibits accountability for the measurable success of programs, clients and agency capabilities
Proficient in Microsoft Excel, Word and PowerPoint - in particular, Excel
Passion for technology, marketing and its influence on consumer behavior
Ability to communicate to clients regarding media campaign success and suggested changes
Strong communication, time management and analytical skills
Must be detail-oriented, very organized, a multi-tasker and able to work well under pressure
Preferred, but not required:
Experience with ad serving technology (i.e. DART): trafficking, pulling reports, making and placing tracking tags
Experienced with bid management platforms
Competency in developing custom bid logic, experience with multiple forms of bidding strategies such as CPA, ROAS, etc.
SEO best practices
General understanding of interactive research tools, such as DART, Ad Relevance, @plan, and Media Metrix, SEM Rush
Certifications: Google Analytics IQ
eCommerce experience a plus
Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future. Across 59 offices in 37 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development and the environment. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.
External Job Title: Manager, Digital Marketing - Paid Search
Post: External Career Portal: 7/15/2021
External Company Name: Bain & Company Inc
External Company URL: http://www.bain.com/bainweb/home.asp
Street: 120 N 1st Ave #300