Rose International Application Development - UX Content Spec/ Strategist in Minneapolis, Minnesota
DESCRIPTION Only those lawfully authorized to work in the designated country associated with the position will be considered. Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client s business needs and requirements. JOB TITLE: Marketing UX Content Strategist JOB ID: 49673 DURATION: 5 months HOURS: Standard LOCATION: Open to UX HUBS Our client is currently recruiting a B2B Digital Content Specialist to support the digital content refresh and related campaigns for corporate segment marketing. This could include managing, conceptualizing, researching, drafting, editing, and proofing a variety of compelling written content that translates sophisticated banking and finance messages for varying B2B audiences. Primary responsibilities include: Content development for creation of a new corporate knowledge hub (end-to-end writing, from source content to digital). Refresh of core corporate and institutional .com real estate (updating all content to new optimized layouts and functionality). Support for ABM marketing efforts and email nurture journeys. Applies and updates existing content strategies to accommodate new products and campaigns, validating that content is correctly and accurately implemented across the digital platforms. Writes, edits and implements content based on the content strategy, including voice and tone, and customer-/business-centric site goal. The Content Specialist/Strategist works with Experience Strategy leads and UX team members to identify and meet the content demands for various projects. The UX Content Strategist applies and updates existing content strategies to accommodate new product ESSENTIAL FUNCTIONS: 1. Writes, edits, and implements content based on the U.S. Bank content strategy, including voice, tone, and customer / business-centric site goal. 2. Reviews content with peers and senior content strategists to ensure they accurately represent the U.S. Bank content strategies 3. Formally observes user interviews and usability sessions 4. Analyze and understand end-to-end customer experiences to ensure that all content is consistent in voice/tone/construction and technically correct 5. Assist in gathering requirements and assessing content needs of a given project 6. Update content logs, copy documents, CMS and other documentation systems 7. Provide strategic content recommendations and writing/editing support for UX teams, product managers, business lines, and other content stakeholders 8. Drives, advocates and embodies a customer-centric perspective within and outside the UX Design organization, resulting in consistently simple and innovatively enriching experiences for our customers 9. Applies and updates existing content strategies to accommodate new products and campaigns 10. Validates that content is correctly and accurate implemented across all platforms SPECIFICATIONS: Understands basic principles of content strategy and information architecture Passionate about punctuation and grammar Experience with user-centered design from concept to delivery Experience working in a cross-channel environment, including desktop/laptop, mobile, devices and brick-and-mortar locations Knowledge of content strategy and UX best practices Great problem-solver A strong portfolio demonstrating past work experience and deliverables Understands content creation, content inventories and audits, content mapping and modeling, voice and tone guidelines, and governance documentation Experience with data-collection and analysis Able to manage ambiguity, working autonomously and multi-tasking in a fast-paced environment Experience meeting ambitious deadlines and delivering high-quality work on schedule, including quickly turning around plans and reports Skilled in communication, presentation, interpersonal and analytical skills Good grasp of quantitative data analysis Skills Enterprise CMS content authoring experience a must; AEM/CQ5 experience a plus A tention to detail; experience creating content for highly regulated industries a plus Proven ability to create and execute website content plans; migration experience a plus Solid problem-solving skills; ability to work independently and adapt to changing project needs Bachelors in a related field of study or 5 years of relevant professional experience Benefits: For information and details on employment benefits offered with this position, please visit here. Should you have any questions/concerns, please contact our HR Department via our secure website. California Pay Equity: For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here. Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances. If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise, please contact our HR Department. Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).