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ASSOCIATED BANK NA Senior Marketing Specialist in MILWAUKEE, Wisconsin

JOB REQUIREMENTS: At Associated Bank we strive to create an inclusive culture where different perspectives are valued and recognized as strengths critical to our success. If you thrive in an environment where your growth and development are encouraged and supported, then Associated Bank may be the right place for you. The Senior Marketing Specialist is responsible for the development and execution of marketing plans and tactics, for the assigned product and sub-business groups within units assigned. The development of these plans requires thorough knowledge of the businesses involved, the competitive environment, leading marketing practices within the space and a general understanding of the financials, goals and objectives of the product lines and sub-business units assigned. Responsible for working directly with the senior leadership of the business units in order to understand their priorities and strategic objectives, situational opportunities and to provide timely support for their initiatives and market opportunities. Possess a practical understanding of the businesses supported, at an industry and market level, able to quickly identify marketing opportunities that support unit objectives. Knowledge needs to focus on an understanding of the products and services sold, the sub-business unit\'s incentive structure, market conditions, competition, etc. Need to have the ability to manage the execution of the strategic and tactical plans that have been developed in support of the annual business objectives, balancing competing priorities and changing conditions across the regions that comprise the focused areas within units assigned. Develop and maintain strong relationships within the targeted group of constituents, including business unit leaders, front line colleagues and key internal partners including Operations/IT, Legal/Compliance and other Marketing support functions (Creative Services, e-Commerce, etc.) Key responsibilities also include managing the development of and tracking goals and objectives for individual promotions, working with sales administration to correlate marketing programs. Must have proven aptitude and success in the development and execution of promotional solutions, communications tools, managing against budgetary limitations and providing adaptability to changing conditions. Job Accountabilities Develop and implement effective marketing plans for the product groups and assigned sub-business... For full info follow application link. The employment policy of Associated Banc-Corp, and its subsidiaries and affiliates (\"Associated\") provides equal opportunity to all persons. We support a diverse and inclusive work environment where colleagues are respected, treated fairly, and given equal opportunities to perform to their fullest potential. We believe it is only with a diverse and inclusive workplace that the organization can truly perform at its best, carry out its vision, and make a difference for the communities we serve. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/FDC755585250492E

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