Job Information
MCW: SARGEANT HEALTH CENTER Senior Consultant Digital Marketing in MILWAUKEE, Wisconsin
JOB REQUIREMENTS: Position Description: The Medical College of Wisconsin (MCW) seeks a dynamic and innovative digital marketing professional to serve as a Senior Consultant of Digital Marketing and Strategy - Philanthropy. As a key member of the MCW Office of Communications and Brand Strategy (OOC) in partnership with the Office of Institutional Advancement (OIA) and Alumni Relations who collaborates with colleagues at the Medical College of Wisconsin (MCW) and Froedtert Hospital to execute and manage the philanthropy digital marketing and engagement strategies to drive and support the overall philanthropy strategic plan. As one of the country\'s premier health science leaders, MCW is known for outstanding clinical care, groundbreaking research, comprehensive medical education and impactful community engagement. You will be joining the MCW and Froedtert Hospital philanthropy team at a critical time of significant growth opportunity to promote and optimize the healthof the community in the Milwaukee area, and across the state. This role will serve as a member of the forward-thinking marketing and communications team. Specifically, this position will play a role in shaping and executing the marketing technology roadmap, fostering innovation, and driving the integration of cutting-edge technologies to optimize philanthropy marketing efforts. A deep understanding of marketing technologies, data analytics, and process optimization is required to support the integration of technology and data-driven insights to enhance efficiency, effectiveness, and impact. This opportunity offers flexibility with a hybrid role offering work from home options while being within driving distance of the Medical College of Wisconsin and Froedtert Hospital in Milwaukee County, WI. Responsibilities: Responsibility for development of the digital ecosystem to drive philanthropy engagements Execute strategy for website/microsite philanthropy engagements and user experience Ensure web and digital on-brand design, and connected digital systems to drive philanthropic engagement and donor support Accountable for online experience for benefactors, new donors and alumni to donate, develop planned giving opportunities, communicate with gift officers, and more Close collaboration and leadership of cross-functional teams, including Marketing, Information Systems (IS), philanthropy, alumni engagement and clinical teams, to create and implement transformative marketing initiatives that enhance the brand, engage audiences, and drive business growth Align the marketing digital engagement vision with campaign and donor experience goals, ensuring a... For full info follow application link. EEO/AA Minorities/Females/Vets/Disability The Medical College of Wisconsin is an affirmative action/equal opportunity employer and does not discriminate in hiring or employment on the basis of age, sex, race, color, religion, national origin, veteran status, disability or sexual orientation. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/28B7621B788F41AE Qualified females, minorities, and special disabled veterans and other veterans are encouraged to apply.