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VERSITI MILWAUKEE Portfolio Marketing Manager Transfusion in MILWAUKEE, Wisconsin
JOB REQUIREMENTS: Portfolio Marketing Manager-Transfusion Medicine Job Locations US-WI-Milwaukee ID 2024-10255 Category Sales and Marketing Position Type Full Time Overview Versiti is a fusion of donors, scientific curiosity, and precision medicine that recognize the gifts of blood and life are precious. We are home to the world-renowned Blood Research Institute, we enable life saving gifts from our donors, and provide the science behind the medicine through our diagnostic laboratories. Versiti brings together outstanding minds with unparalleled experience in transfusion medicine, transplantation, stem cells and cellular therapies, oncology and genomics, diagnostic lab services, and medical and scientific expertise. This combination of skill and knowledge results in improved patient outcomes, higher quality services and reduced cost of care for hospitals, blood centers, hospital systems, research and educational institutions, and other health care providers. At Versiti, we are passionate about improving the lives of patients and helping our healthcare partners thrive. Position Summary PRINCIPAL ACCOUNTABILITY Under the direction of the Director, DL Business Development accountable for management of DL Marketing to differentiate service offering within the market. This includes creating and implementing marketing plans for increasing sales of DL products and services. Responsible for successful execution of business and strategic initiatives; responsible for managing the people and financial resources; and for ongoing and sustainable improvement in the areas of customer/employee satisfaction, and process control. Directs DL Marketing team to create differentiation, drive perceived value with customers, and generate demand in the market. Responsibilities Marketing and Communication * Identifies competitor activities and industry trends relevant to current and future business goals and develops solutions to secure/increase market share. * Delineates target markets, identifying current and future product and service needs. * Analyzes market/competitor trends to support the development of marketing strategy and positioning of key products. * Establishes success measures for marketing programs, monitors effectiveness, and implements changes to optimize return. * Works with Business Development Director to develop and execute a market specific strategy and plans for increasing DL sales based on value proposition for market segment to generate demand, create differentiation and drive perceived value. * Communicates vision and strategies within the organization, and... For full info follow application link. We embrace and encourage diversity in our workforce. Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities. We participate in eVerify. We maintain a drug-free workplace and perform pre-employment substance abuse testing. We are a tobacco/smoke-free workplace. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/0CEA8268F4F34C30 Qualified females, minorities, and special disabled veterans and other veterans are encouraged to apply.