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BRADY WORLDWIDE INC Email Marketing Specialist in MILWAUKEE, Wisconsin

JOB REQUIREMENTS: Who we are: Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we\'re just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities. We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2023, Brady employed approximately 5,600 people worldwide. Our fiscal 2023 sales were approximately \$1.33 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at . Why work at Brady: A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you\'ll feel connected to the community through our charitable contributions and opportunities to give back. Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world. What we need: The Email Marketing Automation and Campaign Specialist is responsible for creating and executing campaigns within a marketing automation platform. The associate will drive the strategy for getting the right emails into the right inboxes at the right time and improve open and click-through rates. This includes leading the marketing automation strategy, implementation and analysis of lead generation campaigns utilizing the MAP, CRM, and other tools. What you\'ll be doing: Develop, test, and execute email marketing campaigns to acquire, convert, and retain prospects/customers and generate revenue. Manage various email campaigns, including the template designs, calls-to-action, subject lines, and content used in email sends. Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.). Develop lead nurturing and lead scoring programs. Create dashboards and reports to measure campaign effectiveness, ROI tracking, pipeline contribution, and overall business performance. Build testing... For full info follow application link. Our company is an equal opportunity/affirmative action employer. Applicants can learn more about the company\'s status as an equal opportunity employer by viewing the federal \"EEO is the Law\" poster at EEOPost.pdf ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/99287FF2EA554D53

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