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Quote from Hiring Manager

This role is critical to lead our business in the On trade channel for the North West area, with the unique opportunity of creating the team that will be responsible for Sell-in and Sell-out. The key responsibility as a team member is to lead the commercial agenda for the selected area, engage/ motivate the team and drive the business in line with the Company's objectives and the channel strategy.

Meaningful Work From Day One

The On trade Business Area Manager for North West is responsible for driving On trade business in the following regions: Lombardia, Piemonte, Liguria, Valle d’Aosta. Your first key task is to recruit, engage and inspire a team of talented sales professionals Secondary to this, you will be responsible for leading the business managing both sell-in to direct customers and sell out activations in the best outlets of the assigned territory. This role requires a strategic thinker with strong leadership/ management skills and a deep understanding of the spirits industry. The experience in working with indirect business models in On trade via Wholesalers is a plus. In this role you will be reporting to the Head of On trade and you will partner with the rest of the team to shape the strategy and to ensure the perfect execution in the field.

What You Can Expect

• Team Leadership: Lead, mentor, and develop a team of sales representatives to achieve sales targets and business objectives.

• Sales Strategy: Develop and implement effective sales strategies to drive sell-in and sell-out performance in the assigned area. Execute commercial strategies including pricing/promotions initiatives in line with channel commercial objectives.

• Customer Relationships: Build and maintain strong relationships with key Wholesalers and on-trade customers. Direct management of key Wholesalers and On trade customers is required.

• Market Analysis: Monitor market trends, competitor activities, and customer feedback to identify opportunities and threats.

• Performance Management: Set clear performance goals for the team, conduct regular performance reviews, and support team development by providing ongoing coaching and constructive feedback.

• Sales Reporting: Prepare and present sales reports, forecasts, and performance analysis to Head of On trade and Head of Sales.

• Budget Management: Manage the sales budget for the area, ensuring efficient allocation of resources.

• Compliance: Ensure all sales activities comply with company commercial policies and industry regulations.

What You Bring to the Table

• Minimum of 5 years of sales experience in the spirits industry, with at least 2 years in a managerial role. Area Manager experience is a must.

• Bachelor’s degree in Business, Marketing, or a related field.

• Proven track record of successfully delivering sales growth in a similar role.

• Demonstrated ability to build and maintain effective working relationships with direct and indirect customers.

• In-depth knowledge of the on-trade spirits market and customer base (Wholesalers and On trade customers). Prior Experience in the spirits industry is mandatory.

• Knowledge in developing Premium+ and luxury categories.

What Makes You Unique

• Strong leadership, communication, and negotiation skills. Entrepreneurial approach is needed.

• Proficiency in sales analytics and CRM software (Salesforce).

• Results-oriented, strategic thinker, and team player with a passion for the spirits industry.

• High experience in management and business development in multinational companies with complex distribution channels.

• Experience in management and development of high performance teams, leading, motivating and guiding change and innovation in a large geographic area.

• Adaptation of working time to business needs including working at night.

• Good command of written and verbal English, Italian is a must.

• Change management and start up approach are a plus.

Who we are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work. ​

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe Division

Function: Sales

City: Milano

State: Milano

Country: ITA

Req ID: JR-00008002