Job Information
Diageo Account Executive On Trade - Milan in Milan, Italy
Job Description :
About us
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value. There’s a rich history of character and iconic products to promote. And we rely on driven, hard-working commercial executives to protect the legacy of these brands and ensure their future success.
About the role
As an Account Executive with Diageo you are responsible for the most significant element of our business: making sure our customer, category and brand plans are implemented admirably in store/outlet in order to drive/increase sell-out of our brands. You will make sure that wherever we connect with a consumer/shopper, they will find our brands in a consistent and appealing way.
Portfolio:
- Core, Reserve, Innovation, Packaged beer
Customers:
- Cocktail bars, night clubs, pubs, restaurants with potential sell out of min 300 liters of spirits category per year (excluding aperitif category)
You will be responsible for...
-Identification and segmentation of outlet universe:
Identify all outlets falling in the description above within the assigned territory
Assign outlets to relevant outlet category based on segmentation guidelines and record them through the CRM tool
Visit outlets in the assigned territory based on call frequency established for the relevant outlet category
-Driving distribution of Diageo brands
Identify partnership opportunities with outlets in the assigned territory
Working closely with the Account Manager and the distributor’ sales team, identify distribution, pouring and activation opportunities in the area
Negotiate pouring, distribution and activation agreements based on company guidelines
-Implementation of Executional standards:
Priority sales drivers for relevant outlet category are driven in line with minimum and magnificent store standards as defined by customer marketing.
Promotional Activities for our brands are implemented detailed, in line with Diageo Europe activity calendar. Ad hoc incremental opportunities are identified
In-outlet performance and execution levels are accurately supervised and measured in CRM system
In case of non-compliance, identify and drive corrective actions.
-Teamwork:
Working in coordination with the Account Manager of the territory in order to identify partnership opportunities with outlets served by wholesalers relevant for the RTC in the territory.
Reporting line is to the Regional Manager for the area.
About you
In order to be successful in the role you must excel in the following areas:
Will to win; you must get up every day with the strive to beat your predefined targets.
Passionate about what you do, Love the night trade
Commercial relationships; You need to be able to optimally influence Diageo customers to achieve win-win outcomes building long turn mutual profitable relationship.
Executional attitude; deliver vs predefined targets and pursue additional opportunities.
Flexible communication style; Based on the type of buyer you need to be able to adapt to a most effective style.
Quick learner; In order to promote the broad portfolio of products in the most effective way, you need to be able to absorb skills and knowledge quickly
Willingness to work evenings and nights on a regular basis.
Experience: 1 years of Sales Experience is a strong plus (On trade is the preferred channel)
Languages: Italian & English proficient
Working with us
What’s in it for you?
Attractive package that includes an incentive plan that rewards you for delivering outstanding performance.
Industry leading sales capability training
Working for the undisputed leader in the spirits industry
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings.
Worker Type :
Regular
Primary Location:
Turin
Additional Locations :
Job Posting Start Date :
2024-07-24
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
DRINKiQ
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)
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