Job Information
Publicis Groupe Senior Strategist-bilingual in Miami, Florida
Company Description
The community is the creative partner for the new mainstream, growing brands through culturally honest and breakthrough creativity. As an agency rooted in diversity, with 30+ nationalities and more than 79% of the agency self-identifying as diverse, the community understands the new mainstream because they are the new mainstream. A global creative agency founded in 2000, the community’s work sits on a wide spectrum ranging from culturally driven mass-market, to a broadly diverse multicultural approach, to U.S. Hispanic. Partners include Verizon, Volkswagen, Walmart, Bath & Body Works, Mondelez, Netflix, Diageo, Porsche Latin America, and more. The agency’s full-service capabilities include creative that stretches from brand platforms to social-first content, Brand & Business Leadership, Cultural & Brand Strategy, and Production. As an internationally awarded creative agency, the community was Adweek’s 2023 Multicultural Agency of the Year and has been in Ad Age’s A-List seven of the last 11 years, most recently as a Standout Agency in 2022. The agency was also #6 on Fast Company’s Most Innovative Agencies in Advertising list in 2022. And in 2019, the community was named one of Ad Age’s “Best Places to Work,” listed as one of the world’s “Fastest Growing Agencies” by Adweek and recognized as one of the “Top 25 Agencies of the last 50 Years” by Campaign. For more information, please visit: https://www.thecommunityagency.com/en-us .
Job Description
The Community is looking for a Senior Strategist to join our expanding Strategy team. This team is focused on bringing in communications planning to ensure our best-in-class creative ideas are seen in the right context and at the right time. The ideal candidate is curious, ambitious, and a progressive thinker who can own the detailed requirements gathering and definition process by leveraging an understanding of consumer and technology trends, media channels, the competitive landscape, and customer insights. They’re eager to jump in and learn about different audiences to uncover entertaining and effective ways to reach them through a variety of channels. In this role, you’ll support the end-to-end strategic process, from understanding client business to unearthing and sharing fresh consumer and cultural insight in a way that excites clients and inspires creatives. You’ll have opportunity to work across a variety of audiences and categories within the US and globally. This is a hybrid role, based out of either our NYC or Miami office.
Responsibilities:
Collaborate with inter-agency teams on shared clients.
Craft and present strategic narratives, creative briefs and POVs.
Gather, analyze, and distill research into actionable insights.
Provide primary research support (act as agency liaison with outside research vendors; assist on agency-led research initiatives– e.g., man-on-the-streets; lead where appropriate)
Report on cultural/societal trends that are relevant to agency clients.
Foster strong client relationships.
Qualifications
Minimum 5-7 years of experience in Brand Strategy, Communication strategy or similar role
Fluent oral and written English & Spanish required
Experience presenting to and interacting with clients.
Confident self-starter, comfortable contributing to conversations and works-streams without prompting.
Must have initiative and ability to handle projects independently.
Working knowledge of MS Office Suite and Google Workspace.
Prior knowledge of Simmons, Nielson or similar nice to have, but not required
Additional Information
As part of our dedication to an inclusive and diverse workforce, la comunidad Corporation (dba "The Community" and a wholly owned subsidiary of Publicis Media) is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hr@thecommunityus.com or you may call us at +1-305-865-9600.