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Description

We are seeking a creative, self-directed, data-driven event marketing manager to plan and manage the execution of Amazon Ads first and third-party events in Canada and LATAM. Primary outputs for this role include creating uniquely-Amazon event experiences that drive awareness, brand familiarity, and consideration amongst our advertiser and agency audiences. This role contributes to the regional event roadmap and will own the end-to-end event production process, including budgeting, external vendor management, on-site creative branding and logistics, communications, event tech, measurement, and reporting.

The ideal candidate has experience executing media/enterprise events within AMERS, ideally across countries, and is willing to dedicate the same level of creativity and excellence to all events, regardless of size and complexity. They will enjoy owning the entire event management process from inception to completion and will seek to create repeatable processes that enable scale across the wider team. This is a fast-moving role, requiring strong project management, prioritization and communication skills. Day-to-day activities will change constantly as our business grows, and so being flexible and comfortable with ambiguity will be required for success. The ideal candidate is able to conduct themselves autonomously, successfully manage a demanding project pipeline, and effectively communicate and foster strong relationships across sales and marketing teams.

Key job responsibilities

• Work with the CA/LATAM Enterprise Marketing Lead and country Marketing Managers to develop event strategies that align with team and business goals

• Define event goals and timelines related to key deliverables and communicate those expectations to stakeholders

• Influence and collaborate with key stakeholders in marketing and sales on event plans, including first (Amazon-owned), and third-party industry events

• Own the end-to-end planning and execution of events, including; budgeting, external vendor management, branding and creative, on-site logistics, communications, event tech, measurement, and reporting.

• Manage event production agencies and third-party vendors to ensure bar-raising execution

• Build processes for repeatability and scalability of event activities

• Think big to deliver new ideas and creative approaches to events that improve the customer experience

• Deliver premium activations and raise the bar for concepts and production at events

• Drive and deliver event activation and recap documents and contribute to cadenced business reporting and narratives

About the team

The Regional Enterprise Marketing team at Amazon Ads partners with global marketing and regional business teams to deliver scaled brand initiatives that engage and delight our international enterprise customers.

Basic Qualifications

- - 6+ years of professional non-internship marketing experience

- - Proficiency in English and Spanish

- - Experience driving direction and alignment with cross-functional teams and vendors

- - Experience owning event program strategy, end to end delivery, and communicating results to senior leadership.

- - Experience managing multiple projects and meeting aggressive deadlines.

- - Experience developing cross-functional relationships, which would include internal communications, public relations and Pan-Amazon teams.

- - Experience using data and metrics to determine and drive improvements

- - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Preferred Qualifications

- - Proficiency in Portuguese will be an asset

- - Strategy development: formulating event marketing strategies aligned with overall business objectives and country marketing strategies

- - Content development and management: responsible for event content, and management of stakeholders from cross functional partners to speakers

- - Budget management: developing and managing budgets for events, optimizing costs while delivering impactful experiences

- - Vendor Management: identifying, negotiating with, and managing relationships with event vendors and partners

- - Event Planning: overseeing the end-to-end planning and logistics and content of events in partnership with broader team

- - Promotion and Outreach: Creating promotional strategies to drive attendance, collaborating on marketing materials, and utilizing various channels for event outreach

- - Analysis and Reporting: measuring the success of events through post-event analysis, gathering feedback, and providing insights for continuous improvement

- - Brand Representation: Ensuring events reflect and enhance the brand image, fostering positive associations with attendees

- - Adaptability: staying updated on industry trends, technologies, and event best practices to bring innovation to the event marketing strategy.