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Brunswick Digital Product Owner – Dealer & Franchisee Experience in Mettawa, Illinois

It is our people behind life’s passions who will make the big difference. If you are interested in becoming part of a company that delivers market leading products, driving your own career and working with brands committed to active lifestyles, then you’ve found your fit.

Have what it takes? Join us.


Brunswick embodies innovation + inspiration on the water. Home to marine’s most recognized consumer brands like Mercury Marine, Boston Whaler, Sea Ray and Lund, the company is defining the industry as the leading manufacturer of recreational boats, engines, parts and accessories.


The Digital Product Owner, Dealer & Franchisee Experience , is responsible for maximizing digital experiences by articulating vision, prioritizing a digital capabilities roadmap to achieve the vision and, partnering with both the business and the CIO organization to deliver on the digital experience design. The Product Owner will be consumer-obsessed, comfortable making strong, data-based product decisions, and have a high design and user experience mindset. They will help to simplify the complex, encourage team input, and drive a sense of urgency for impactful business solutions. The Product Owner deeply understands business-side strategic priorities and guides towards best practices and digital experience design to ensure underlying digital capabilities are built to suit Enterprise business need efficiently and with process rigor. They work in an open, collaborative, and approachable manner with the digital product team and digital delivery team in the IT organization to inspire optimal solutions that solve customers’ problems.


  • Responsible for building the digital experience vision and roadmap to achieve Enterprise priorities in digital enablement of the boat dealer and boat club franchisee experience. In this capacity, maintains close relationships with business-side stakeholders at each division to accurately reflect business-side priorities and guide towards maximum value.

  • Actively plans and prioritizes the product feature backlog according to business value and clearly articulates priorities for the product team. Working with the engineering manager balances the need to address technical debt and supports technical innovation in addition to adding product features.

  • Works closely with counterparts in IT’s digital delivery operating model to define global product features according to the product vision, roadmap and strategy.

  • Leads the planning of digital product releases and sets expectations for delivery of new features with stakeholders. Collaborates with stakeholders regarding the correction of defects.

  • Writes detailed user stories and acceptance criteria at a pace to ensure the product team always has an adequate number of prepared stories to work on. Works closely with the Engineering Manager and team to ensure stories in the upcoming sprint are fully understood and stories in future sprints are well groomed & estimated.

  • Perform (internal or external) customer research to gain "voice of the customer” insight and leverage the learnings in digital experience design to understand customers' goals, and how they would gain value from product capabilities.

  • Sets sprint goals in coordination with the product team and drives the team to deliver promised value. Ensures the volume and sequence of work flowing to the product team optimizes team performance and maximizes the value delivered.

  • Actively participates in Agile ceremonies to provide immediate answers and direction to the product team based on domain expertise. Always represents the voice of the customer within the team.

  • Facilitates sprint planning and backlog refinement in partnership with the Scrum Master.

  • Creates a sense of common goal for the team based on the product vision. Regularly engages with the product team to guide priorities, refine features, define functional requirements, and help address blockers impacting successful team completion of sprint goals.

  • Ensures the team understands items in the product backlog to the level needed for them to estimate and commit to work during sprint planning.

  • Works in close collaboration with stakeholders to understand their expectations and helps the team understand how to set up for successful user acceptance testing.

  • Coordinates the sprint review with relevant stakeholders, faithfully communicates in the language of the business, and writes new user stories as needed based on customer feedback.

  • Works in close cooperation with the team during retrospectives, with a view to identifying continuous improvement opportunities.

  • Coordinates with multiple parties (product team, dealers/franchisees, vendors, strategic partners, engineering managers, business partners, etc.) to meet the customer’s priorities while being aware of the insights, needs and constraints of those stakeholders.

  • Provides performance feedback to product team members’ administrative leaders.

  • Work with key stakeholders to make frequent and dynamic prioritization decisions based on the latest product analytics, product team metrics and customer feedback. Define, track and communicate key product performance indicators as required to inform this process, and track business results.

  • Collaborates with other Product Owners as needed to align on release plans and ensure backlogs are in alignment with the overall organizational strategy. Owns the outward communication of product progress and value to stakeholders.


  • Minimum 3+ years of experience in digital product development and product owner responsibilities, with a focus on B2B web applications and digital sales enablement tools/services.

  • Exposure to dealer management solutions, EDI systems or implementations of content syndication processes will be a differentiator.

  • Minimum 5+ years working in digital marketing, with experience in web management/CMS applications, UX/UI development, asset taxonomy development, and Digital Asset Management systems.

  • Client-facing experience and stakeholder management.

  • BA or BS degree required, or relevant years of experience.

  • Ability to work in a hybrid environment, both onsite and offsite


  • Domain knowledge around dealer and franchisee experiential digital products/services.

  • Experience in cultivating consumer insights, aligning these to enterprise strategy, and garnishing internal stakeholder support to drive business results.

  • Demonstrable ability to translate business needs into requirements and define those in a written format that allows the development teams to align behind the product vision.

  • Outstanding organizational, communication, relationship-building and collaboration skills at all levels.

  • Sharp analytical and problem-solving skills.

  • Experience as a change agent at multiple levels of an organization; agency experience preferred

  • Agile Experience.

  • Certified Scrum Product Owner.

  • Experience working with Adobe Experience Manager and Digital Asset Manager is a plus.

  • Experience with CRM system integrations, customer data management, login and profile system integration and security. Experience with Salesforce (SFDC) and Microsoft Azure B2C a plus.

We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.

Equal Opportunity Employer: Minorities/Women/Protected Veterans/Disabled

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For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942.

#Brunswick Corporation

Brunswick Corporation (NYSE:BC) is home to the people behind life’s passions. Our company is made up of some of the world’s leading lifestyle brands in categories such as marine propulsion, boats, and parts and accessories. While we are family to 14,000 employees around the world, three divisions in 27 countries create a local environment, with our global headquarters in the Chicago suburb of Mettawa, IL.