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Facebook Instructional Designer in Menlo Park, California


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.


Facebook is looking for an experienced Instructional Designer to join the Business Education team at Facebook. Business Education is a global training team that designs content to educate small businesses, agencies, marketing partners, and advertisers on how to meet their business goals using the Facebook family of apps and services. The Business Education team is entrepreneurial-minded and dedicated to delivering the ultimate learning experiences for partners across multiple channels. Our mission is to democratize scaled education for businesses big and small. Business Education creates the Blueprint learning content and has three pillars: Online (eLearning: online courses), In-Person (Live and Spotlight: interactive in-person workshops), and Certification (proctored exams that test advanced-level competency in Facebook advertising). The Instructional Designer will be a vital part of creating educational content for social impact, government, politics and nonprofits programs, and maintaining the content with regular updates. The individual will work internally with teams across the Facebook organization to build training content, explore new training methods, and build ILT, VILT and eLearning education solutions to serve our global audiences. If you have an interest in business education and the development of learning programs, enjoy leading next generation innovative online learning and want to join our growing team as we embark on this journey, then this might be the team for you.

Required Skills:

  1. Collaborate with marketing, education and creative partners to concept and create innovative, effective and on-brand content across different digital experiences that drive business outcomes

  2. Build and execute a training design plan based on learner needs

  3. Become an expert for a range of Facebook products and translate technical content into engaging learning experiences

  4. Design and develop engaging, informative, and visually compelling in-person and online learning experiences

  5. Provide strong visual design guidance to multiple training projects on copywriting, hierarchy, typography, layout and color

  6. Continually work to ensure all training materials are consistent and up-to-date and in line with products and larger training goals and initiatives

  7. Build relationships with key cross-functional partners to understand how your content is being received and engaged within market and take action based on feedback

  8. Stay up-to-date with training and education trends — always look for new ways to help us to remain innovative and effective in democratizing education

Minimum Qualifications:

  1. Bachelor’s degree in Communication Design, Graphic Design, Digital Marketing, or related field

  2. 2+ years of experience working for a design agency

  3. 2+ years of experience in educational content development for in-person training and eLearning

  4. Experience with visual design in Adobe Creative Suite, PowerPoint and other software used for developing engaging training experiences

  5. Experience in delivering training in a classroom setting

  6. Experience in leveraging eLearning technologies to create eLearning

  7. Consulting, relationship management, and project management experience

Preferred Qualifications:

  1. Facebook Digital Marketing Associate Certification

  2. Experience with digital marketing and advertising teams and agencies

  3. Experience with marketing copywriting

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.