Job Information
Metalcraft of Mayville, Inc. Marketing Specialist in Mayville, Wisconsin
The Digital Analytics/Marketing Specialist will have a focus on event planning and digital analytics with additional marketing responsibilities in the areas listed below.
Assist in meeting, trade show, and plant visit/tour planning.
Provide and analyze data, make recommendations in determining target audience, contribute ideas and strategy to developing marketing campaigns, implement company direction for campaigns.
Coordinate with teams to evolve employer branding and present Metalcraft as the area’s employer of choice, and each of our divisions as the brand of choice in their market category.
Maintain, develop and implement digital advertising and digital initiatives, assist with social media campaigns as needed, and brand consistency across platforms.
Creation of individual graphic elements, videos and campaigns in alignment with corporate strategy.
Answer, log, and forward general web inquiries.
Manage relationships with vendors and agencies.
Generate monthly reports on key marketing metrics.
Other duties as needed.
2+ years of marketing experience with strong digital focus.
Experience with Adobe products, WordPress, social media platforms, MailChimp, Search Engine Optimization.
Ability to work on multiple projects with different objectives, simultaneously, efficiently and effectively.
Strong editing, writing, attention to detail, sense of urgency, and communication skills.
Bachelor’s Degree or Associate’s Degree in Marketing or Business Administration preferred but not required.
Physical Activity:
Activity
N/A
Occasionally
Frequently
Regularly
Average lbs.
Lift/Carry
X
25 lbs routinely, 55 lbs occasionally
Push/Pull
X
25 lbs routinely, 55 lbs occasionally
Reach Overhead
X
Comments:
Climb
X
Squat/Bend/Kneel
X
Sit
X
Stand
X
Walk/Move About
X
Metalcraft of Mayville is an Equal Opportunity Employer:
Minorities, Women, Veterans, Disabilities
PM17
ID: 2023-2885
External Company Name: Metalcraft of Mayville, Inc.
External Company URL: www.mtlcraft.com
Street: 1000 Metalcraft Drive