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Product Manager Location: Mason, Ohio, United States Motivated to grow with a stable organization? Cincinnati Fan is a leading manufacturer of industrial fans for OEMs and industrial applications. Superior products, excellent service, and on-time delivery have been the core belief of Cincinnati Fan since its founding in 1956. Our unique manufacturing systems allow us to customize quickly and affordably. We have over 170 sales engineers in 56 offices throughout the United States and Canada providing knowledgeable, experienced, and local support. Our new hires enjoy a variety of benefits including professional development opportunities, competitive compensation, and opportunities for career advancement. We are rapidly growing organically and through acquisitions, as part of SPX Corporation (SPXC). With its people-centric culture, SPX prides itself on attracting top talent to the industry. JOB SUMMARY This position's primary purpose is to ensure our products meet customer needs. This includes planning, and organizing product lines from conceptual stages through the entire product life cycle, with ownership in terms of products' growth and profitability. The incumbent aims to optimize profit while managing marketing, financial, and corporate growth objectives for all applicable markets and all sales channels. Key areas of responsibility include product development, rationalization, enhancement, commercial support, engineering/manufacturing guidance, and positioning. Success in this role requires extensive technical knowledge of assigned product lines, as well as a comprehensive understanding of market conditions and customer needs and competitive landscape. ESSENTIAL DUTIES AND RESPONSIBILITIES Participate in overall product strategy and product development initiatives and associated roadmaps Participate in new product development phase-gate process Create go-to-market tactics, define targets and determine sales and marketing plans Define value selling proposition and differentiators to increase BOD Create strategic messaging to articulate and deploy the value proposition Disseminate information on products and product strategies to all functional areas of the business unit, providingtechnical product training as required Provide analytical support to commercial team to help refine sales strategies Identify new markets and markets sizes through analysis of marketing research for existing, new, and emerging products Influence and collaborate with R&D, sales, engineering, marketing, manufacturing, and operations to develop product definitions responsive to customer needs and marketing opportunities Define and document customer requirements for new products, as well as desired changes/enhancements for existing products Continually review current product portfolio's ability to meet customer needs Develop product cost profile and lead cost reduction efforts to maximize margins Establish and manage pricing and promotional strategies based on marketing research and competitive analysis; implement these strategies in conjunction with Sales and Marketing to establish and maintain market position Develop competitive analysis materials to compare product segment with key competitors Develop and maintain external data sources, industry sources, associations, end users, customers, reps, analysts, consultants, trade organizations, and other relevant market intelligence sources KNOWLEDGE, SKILLS, AND ABILITY Bachelor's Degree in Engineering Master's Degree preferred Five plus years of relevant experience Broad product and market knowledge Strategic decision making skills Technical aptitude and strong technical knowledge of air control and movement products including fans, dam