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The Marketing Campaign Specialist II will closely work with stakeholders from different marketing/business segments to strategically and timely execute marketing campaigns through creating the campaign elements in marketing automation tool (Eloqua), and managing the development of other campaign assets (i.e., design and digital assets) by liaising with key internal support groups.

This role will ensure that the campaigns and marketing assets are compliant with the marketing and branding guidelines.

This role also entails pulling of campaign results in marketing automation tool and reporting it back to stakeholders.

The Marketing Campaign Specialist I will also be tasked to execute some process, campaign improvements, A/B tests and the like.

Responsibilities

Planning and Execution management

• Plan how to best approach development of marketing materials including but not limited to eDMs, web banners, blog posts, social media banners, flyers and brochures so campaign can be launched in a timely manner

• Manage the launch of campaign materials by coordinating development with other marketing resources

• Act as first level quality control of marketing materials ensuring these are created with the campaigns’ objective (i.e., awareness, leads, retention etc.) in mind

• Ensure that campaign materials are aligned with company’s branding and marketing guidelines before execution (e.g., trademarks, visual branding, terms and conditions etc.)

• Responsible for getting sign-offs from stakeholders before launching materials

• Proactively manage and update the campaign marketing team tactic calendar (e.g. WIP lists) and trackers

• Build relationships with internal customers, and internal/external partners for smooth planning and implementation of campaigns;

• Check data list of target audience and get approval from stakeholders; process refresh of data list for reminder eDMs

• Manage stakeholder expectations on campaign implementation and reporting

Execution

• Liaise with internal stakeholders to execute and implement integrated marketing initiatives and campaigns, including EDM, collateral development, online and print advertising and copywriting, proofing, design, and printing;

• share results with key stakeholders in sales and marketing;

• Presentations and briefings to the sales, telemarketing, customer relationship and order fulfilment teams to ensure effective implementation of each campaign or marketing initiative;

Marketing automation

• With the campaign objective in mind, develop campaign assets such as emails, landing pages, forms and templates and design appropriate customer journey in the Marketing Automation tool (Eloqua)

• Ensure that the customer journey and the integrated marketing campaign elements are designed to fulfill the campaign brief requirements from stakeholders and suggest improvements / modifications

• Report campaign results to the business; and

Reporting and performance measurement

• Post campaign analysis, track results and report back to Marketing Managers

Others:

• Administrative tasks such as but not limited to updating the campaign marketing team tactic calendar, trackers etc.

• Leadership tasks (e.g., mentoring/coaching juniors, leading strategic projects etc) as assigned

• Other tasks as assigned

Qualifications

• Candidate must possess at least a Bachelor's/College Degree in Marketing, Art/Design/Creative Multimedia, Communications equivalent

• 2-3 years experience in existing Marketing Automation role using tools like Eloqua, Marketo, Pardot or similar

• Basic HTML coding knowledge

• Experience or working knowledge of Salesforce will be an advantage

• Current or some prior Business to Business Marketing experience preferred

• With working knowledge of integrated marketing (i.e., traditional, digital), branding, and marketing strategies

• Basic Excel and PowerPoint skills

• With a good understanding of Business to Business marketing communications

• Excellent communication, interpersonal and presentation skills

• Well organized and highly motivated

• With strong analytical and research skills, and a keen eye for detail

• Proactive and very willing to learn and explore new things

• Confident in giving recommendations yet open to feedback and not hesitant to seek help

• Good eye for visual design

• Ability to anticipate the implications & consequences of situations & to take appropriate action to be prepared for possible contingencies

• Able to make decisions & act in situations in which there is not enough information to be certain of outcome/implications of the decision

• Has good time management and negotiation skills, customer service orientation and strong attention to detail

• Can work independently and is also a team player team; has a strong commitment to performance and team success

• With proven leadership experience or shows leadership competencies

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