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Manulife Content Lead in Makati City, Philippines

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement


Job Description

The opportunity

This Content Lead is responsible for driving performance through the funnel – from building awareness and driving consideration, to nurturing prospects and engaging customers – by managing and activating a content strategy. The role is expected to work closely with the brand, propositions, and digital marketing teams to effectively connect and fuel Manulife Philippines’ digital leads program.


  • Implement the regional content strategy with strong consideration for the Philippine’s business objectives, our target audiences, and our distribution force.

  • Communicate the global brand strategy across different channels and platforms to reach our target audiences.

  • Leverage the content marketing framework to drive KPIs through the funnel.

  • Work with creative agencies to ideate and produce a variety of short from and long form content (i.e. short digital videos, articles, ATL/BTL collaterals)

  • Transcreation of content from the regional content repository for use in our Public Websites.

  • Curate existing content and produce new content for the different Public Websites.

  • Execute external content marketing strategies to drive quality traffic to the Public Websites and increase organic reach

  • Manage editorial governance.

  • Work with the propositions and digital marketing team to produce content across paid, owned and earned channels.

  • Partner with the propositions and digital marketing teams to design and execute a full funnel digital targeting and content personalisation program.

  • This will include building solutions that enable Manulife to deliver the right message to the right audience at scale. This may include dynamic creative optimisation, email templates, personalised landing page templates etc.

  • Partner with local and regional digital marketing and content teams to execute the process and ways of working, to underpin the digital marketing and content program.

  • Partner with digital marketing, to design and execute a test and learn roadmap to determine optimum delivery and orchestration of personalised content through the funnel.

  • Champion learning and sharing of content best practices.

How will you create impact?

The role directly impacts our core earnings and New Business Value by driving the right intermediary KPIs. The role reports into the Head of Brand & Content, who reports into the Philippines CMO.

What motivates you?

  • You obsess about customers, listen, engage and act for their benefit.

  • You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.

  • You thrive in teams and enjoy getting things done together.

  • You take ownership and build solutions, focusing on what matters.

  • You do what is right, work with integrity and speak up.

  • You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What we are looking for

  • A natural storyteller with exceptional creative skills and a journalistic mindset to continually generate original content across a range of formats – from copy and infographics to video and audio – for different platforms and audiences.

  • Strong understanding of digital marketing and proven experience working with such teams to connect content to a company’s digital marketing activity.

  • Strong organisation skills to effectively manage budget, content calendar and content partners.

  • A strong understanding of content orchestration and personalisation for different customer segments throughout the purchase journey. Preferably, hands on experience executing these activities in previous roles.

  • Results driven to ensure that commercial outcomes are being delivered from our content.

  • A natural collaborator who can work across a global, regional, and local marketing structure, and build strong internal partnerships with cross functional stakeholders (marketing, distribution, technology etc.)

  • Minimum 5 years’ experience in content marketing-related roles within an agency and/or as a brand’s content leader. Experience in Financial services (insurance/bank/investments) is a plus provided you can still think outside of the category norm.

  • Fluent in both written and spoken English.

What can we offer you?

  • A competitive salary and benefits packages.

  • A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.

  • A focus on growing your career path with us.

  • Flexible work policies and strong work-life balance.

  • Professional development and leadership opportunities.

Our commitment to you

  • Values-first cultureWe lead with our Values every day and bring them to life together.

  • Boundless opportunityWe create opportunities to learn and grow at every stage of your career.

  • Continuous innovationWe invite you to help redefine the future of financial services.

  • Delivering the promise of Diversity, Equity and InclusionWe foster an inclusive workplace where everyone thrives.

  • Championing Corporate CitizenshipWe build a business that benefits all stakeholders and has a positive social and environmental impact.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife /John Hancock , we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour , ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process . All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies . To request a reasonable accommodation in the application process, contact .