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Group Product Manager, Fem Care - 2407023358W

Description

Kenvue is currently recruiting for:

Group Product Manager – Fem Care

This position reports into Director Marketing – Fem Care and is based at Mumbai, India.

Who we are

At Kenvue (https://www.kenvue.com/) , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here (https://www.youtube.com/watch?v=XhsbOsBiX_M) .

Role reports to: Director Marketing – Fem Care

Location: Mumbai

Travel %: 15 %

Role Purpose

The Group Product Manager in Fem Care will be responsible for a designated Fem Care portfolio. The candidate will be responsible to deliver brand and business outcomes by designing and executing brand plans, activations and delivering innovation to strengthen brand preference with Consumers. The candidate will be closely collaborating with cross functional teams and external partners.

Key Responsibilities

Delivering br and and business outcomes (Sales, Share, Awareness and Equity parameters) : Develop end to end understanding of consumers journey to identify key growth drivers. Design and execute an Integrated Brand Plan to deliver business and brand objectives (ATL and BTL). Driving data-based decision making by applying analytics to business metrics, forecasting and overall portfolio management

Delivering Product & Commercial Innovation:

• Working on pipeline claims & product development to deliver business goals. Ownership on end-to-end product development, from ideation to launch by liasoning with Region/Global teams and the CFT

• Building the Brand Purpose framework which will define successful campaigns and Communication of the future

Integrated Communication with consumers: Conceptualizing and execution of integrated brand campaigns with compelling content that brings alive the science and superiority behind our product

Digital & Performance Marketing : Being digital first in approach to media-mix while targeting Consumers, with focus on campaign optimization and driving efficiencies

Managing Brand Marketing Expenses : Efficiently and effectively allocating brand marketing expenses across initiatives, touchpoints to drive brand objectives

Internal & External Partnerships:

• Conducting and analyzing user research to understand consumer needs with the Insights team

• Close collaboration with Media, Brand Activation, Brand Communication and PR agency in order to deliver the marketing objectives

• Regional Franchise Teams: The candidate would drive interactions & dialogue with Regional Franchise Teams to give strategic direction for relevant portfolio for India that meets consumer needs

• Cross-organizational collaboration: Liaise closely with multiple cross-functional teams (Sales Team to activate marketing strategy in the local environments; Regulatory & Compliance Teams to ensure adherence to all regulations; Supply Chain and Quality Teams for demonstrating distribution/network efficiencies)

Qualifications

What we are looking for

Required Qualifications

• Post Graduate studies in Business Management

• Total experience – 6 years of experience with 3 years in Marketing of consumer health brands preferred; sales experience in FMCG is preferred

• Experience in digital touchpoints, performance marketing for FMCG will be preferred

• Excellent communication and collaboration abilities

• Has knowledge and past experience of working with Brand Equity, HHP, Nielsen retail data, U&A and Media Mix modelling data sets to analyze and drive business opportunities

• Strong Commercial Acumen to identify distribution and sales opportunities in close collaboration with sales team

• Past experience with P&L Management, New product development , Launching Integrated marketing campaigns

• Have practical experience of Agency and Vendor Interfaces and Negotiations

What’s in it for you

• Reports To: Director Marketing – Fem Care

• Partners: Apart from Fem Care, you will partner closely with Customer Development, R&D, Supply Chain, Legal, Regulatory Affairs, Finance, etc.

• Team reporting: Individual Contributor Role

• Competitive Benefit Package

• Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Primary Location Asia Pacific-India-Maharashtra-Greater Mumbai

Job Function Marketing

Req ID: 2407023358W