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Diageo Reserve Account Executive Madrid in Madrid, Spain

Job Description :

About the role

As Reserve Account Executive of Madrid in the highly influential top-end On-Trade which is the heartland of the premium spirits world, you will play a crucial role in building the status, equity and rate of sale of our brands through delivery of brand objectives.

In this role, you'll be responsible for:

Identification and segmentation of outlet universe:

  • Identify all outlets falling in the description above within the assigned territory

  • Assign outlets to relevant outlet category based on segmentation guidelines and record them through the CRM tool

  • Visit outlets in the assigned territory based on call frequency established for the relevant outlet category

Driving distribution of Diageo brands:

  • Identify partnership opportunities with outlets in the assigned territory

  • Working closely with the Account Manager and the distributor’ sales team, identify distribution, pouting and activation opportunities in the territory

  • Negotiate pouring, distribution e activation agreements based on company guidelines

Implementation of Executional standards:

  • Priority sales drivers (QDV3P) for relevant outlet category are driven in line with minimum executional standards as defined by customer marketing.

  • Promotional Activities for our brands are implemented detailed, in line with Diageo Europe activity calendar. Ad hoc incremental opportunities are identified

  • In-outlet performance and execution levels are accurately supervised and measured in CRM system

  • In case of non-compliance, identify and drive corrective actions.


  • Working in coordination with the Account Manager of the territory in order to identify partnership opportunities with outlets served by wholesalers relevant for the RTC in the territory.

  • Reporting line is to the Regional On Trade Manager, Reserve.

Portfolio : Core, Reserve, Innovation

Customers : Cocktail bars, night clubs, Hotel, restaurants, wineshops identified as Trend leading account and pacemakers

About you

  • Ability to manage the budget efficiently ensuring quota gain.

  • Will to win; you get up every day with the strive to beat your predefined targets

  • Passionate about what you do, love the night trade

  • Commercial relationships: You need to be able to optimally influence Diageo customers to achieve win-win outcomes building long turn mutual profitable relationship.

  • Executional attitude; deliver vs predefined targets and pursue additional opportunities.

  • Flexible communication style; Based on the type of buyer you need to be able to adapt to a most effective style.

  • Quick learner; In order to promote the broad portfolio of products in the most effective way, you need to be able to absorb skills and knowledge quickly

  • Willingness to work evenings and nights on a regular basis

  • 2-3 years of Sales Experience is a strong plus (On trade is the preferred channel)

  • Proficiency in Spanish and sophisticated level of English

  • Be based in Madrid


This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings.

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With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.


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