Job Information
EXACT SCIENCES CORPORATION Senior Manager Owned Channels in MADISON, Wisconsin
JOB REQUIREMENTS: Help us change lives At Exact Sciences, we\'re helpingchange how the world prevents, detects and guides treatment for cancer. We give patients and clinicians the clarity needed to make confident decisions when they matter most. Join our team to find a purpose-driven career, an inclusive culture, and robust benefits to support your life while you\'re working to help others. Position Overview The Senior Manager of Cologuard, Owned Channels, is responsible for driving the development, optimization, and overall strategy of Cologuard\'s consumer website, SEO/SEM and CRM program to increase product awareness and adoption of Cologuard among potential and returning patients. More specifically, this role will lead a cross functional team to ensure our website and CRM channels serve as effective marketing tools, driving brand awareness, customer engagement, and business growth. The successful candidate will be a strategic thinker with a proven track record in successfully managing websites, SEO/SEM and CRM initiatives and optimizing online user experiences. The successful candidate will demonstrate outstanding marketing acumen and strategic ability to develop and manage acquisition campaigns across owned digital channels and strong leadership skills such as excellent collaboration and communication across internal/external agency and executive teams. Must have an innovative and future-minded approach to marketing campaign development; and a deep understanding of digital marketing trends and capabilities needed to drive a more personalized experience to prospective Cologuard users. This role requires the individual to be hybrid in an office location in one of the following locations: Redwood City, CA, San Diego, CA, Phoenix, AZ, Madison, WI, Marshfield, WI or Cambridge, MA. Essential Duties Include, but are not limited to, the following: Collaborate with the Consumer Marketing leadership to develop, refine, and implement proven and new promotional strategies that improve CRC screening habits and Cologuard adoption with our target consumers. Contribute significantly to delivering the in-year consumer brand plan across owned channels for Cologuard. Develop and implement a comprehensive website, SEO/SEM and CRM strategy based on data and aligned with the overall marketing and business goals. Own Cologuard\'s consumer website and user experience optimization across both English and Spanish properties. Oversee and work with cross... For full info follow application link. We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, creed, disability, gender identity, national origin, protected veteran status, race, religion, sex, sexual orientation, and any other status protected by applicable local, state or federal law. Applicable portions of the Company\'s affirmative action program are available to any applicant or employee for inspection upon request. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/17A051170B3A4B46