Job Information
PROMEGA CORPORATION Director Genetic Identity in MADISON, Wisconsin
JOB REQUIREMENTS: Job Description JOB OBJECTIVE: Provides leadership and direction for the corporation\'s global marketing, direct sales, business development, legal strategies, fiscal management and strategic planning in the Genetic Identity market segment. Provides direction and support to distribution sales, research and development, manufacturing, and administrative department management for revenue generation and operations management in the Genetic Identity market segment. CORE DUTIES: 1. Develop, plan, monitor, communicate and implement worldwide business growth strategies (short and long-term) with clearly defined goals, objectives, critical success factors, timelines, budgets and action items. 2. Successfully deploy strategic and tactical global marketing plans for genetic identity customer segment. Lead operational activities including forecasts, budgets, market research, situation analysis, product portfolio management, product positioning and elements of marketing mix (product, price, promotion and distribution) to create competitive advantage. 3. Implement strategic collaborations, product acquisitions, and/or joint business activities to achieve revenue targets and execute business and marketing strategies. 4. Oversee the management of existing and new relationships with key global industry leadership, both public and private sectors. Translate networked relationships into business opportunities. 5. Participate in developing and implementing legal strategies and tactics to maximize the business segment\'s strategic partnerships, revenue opportunities, competitive position or customer interaction including intellectual property portfolio, disputes, contracts and legal agreements. 6. Work with branches and sales management to maximize revenue and execute marketing and sales strategies. Consider all buyer preference channels, adjusting marketing tactics based on distribution channel performance, and ensuring sales teams\' needs for sales support material and training are met. 7. Utilize best in class digital marketing tactics, creating market awareness of Promega forensic offerings. Determine which activities can be marketing lead, working closely with marketing services and which activities should be sales led, working in close coordination with the branches. Communicate with local branch marketing teams to deploy the message across the globe. 8. Partner with R&D management to provide market-driven input (revenue potential and market characteristics) for product development strategies; coordinate with R&D management at a strategic level to prioritize products under development and manage product commercialization... For full info follow application link. Diversity is important at Promega. We are proud to be an Equal Opportunity Employer, and make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected class. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/95A08291AB964F26 Qualified females, minorities, and special disabled veterans and other veterans are encouraged to apply.