Experience Inc. Jobs

JOB REQUIREMENTS: Help us change lives At Exact Sciences, we\'re helpingchange how the world prevents, detects and guides treatment for cancer. We give patients and clinicians the clarity needed to make confident decisions when they matter most. Join our team to find a purpose-driven career, an inclusive culture, and robust benefits to support your life while you\'re working to help others. Position Overview The Consumer Marketing Director builds and advances the optimal promotional strategy and tactical mix to increase product awareness and adoption of Cologuard among potential and returning patients. This role is responsible for identifying consumer insights, developing strategy, and building and championing brand foundations that deliver on the annual Cologuard brand plan objectives. This role is part of a team focused on executing direct-to-consumer marketing campaigns that drive patient acquisition while supporting complementary direct-to-patient programs and communications that drive adherence. The successful candidate will demonstrate outstanding marketing acumen and strategic ability, as well as leadership skills such as excellent collaboration and communication across internal/external agency and executive teams; an innovative and future-minded approach to marketing campaigns, organizational design and capabilities; and a strong sense of accountability and attention to detail. Essential Duties Include, but are not limited to, the following: Accountable for delivering the in-year consumer brand plan across all paid and owned channels for Cologuard. Deep experience needed with TV, digital video, programmatic display, social media, website, SEO and CRM marketing channels. Serve as the marketing lead for developing, refining, and implementing proven and new promotional strategies that improve CRC screening habits and Cologuard adoption with our target consumers. Lead all channel spend decisions through informed measures (marketing mix, media performance, test/learns, KPI optimizations, etc). Manage to multi-million dollar media and creative development budget. Generate salient insights utilizing market research and analytics to inform strategy and solution development. Contribute to the annual Cologuard brand plan for consumer marketing. Collaborate closely with Customer Experience, Customer Care and/or Lab Operations teams to serve as marketing lead to optimize existing programs and communications that drive patient... For full info follow application link. We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, creed, disability, gender identity, national origin, protected veteran status, race, religion, sex, sexual orientation, and any other status protected by applicable local, state or federal law. Applicable portions of the Company\'s affirmative action program are available to any applicant or employee for inspection upon request. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/B7368A39650B4267