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J.B. Hunt Transport Sr Digital Marketing Manager in Lowell, Arkansas

Job Summary:

Under general supervision, this position is responsible for interfacing with cross-functional technical teams to ensure orchestration across marketing technology stack. This role will work directly with our business unit and product marketing managers to provide reporting, best practices, and recommendations to improve the overall experience.

Job Description:

Key Responsibilities:

  • Lead the operation and orchestration of the marketing automation technology, content management system, and internal platforms.

  • Track and optimize performance between technology partners and internal systems.

  • Orchestrate integration roadmap and ensure development work is on time, correct, and marketing tools communicates successfully.

  • Ensure marketing technology is used to execute, analyze, and improve marketing across the customer life cycle.

  • Measure internal collaboration and the impact of marketing activity and reach of new customers.

Qualifications:

Minimum Qualification:

  • Bachelor’s degree in Marketing, Business or related field with at least 5 or years of technology integration experience.

Preferred Qualification:

  • Engineering or technology background preferred

  • Functional knowledge of marketing automation technology

  • Knowledge of website design principles

  • Project management experience

  • Experience coordinating sprint-based development work

  • Ability to develop budget and scope for multiple BU projects

  • Technology Integration-specific knowledge

  • Experience building Martech integrations for web and app platforms

  • Experience with automation software and CRM

  • Experience working with APIs

  • Familiarity with CMS systems

  • Familiarity with data structures, data validation, and ETL/SQL processes

  • Knowledge of SEO

This position is not eligible for employment-based sponsorship.

Education:

High School (Required), GED (Required), Bachelors: Marketing (Required), Bachelors: Computer Engineering, Bachelors: Business Administration/Management (Required)

Work Experience:

Technology, Marketing, Engineering

Job Opening ID:

00564021 Sr Digital Marketing Manager (Open)

J.B. Hunt Transport, Inc. affirms its belief in equal employment opportunity for all employees and applicants for employment in all terms and conditions of employment. J.B. Hunt is committed to both the spirit and the letter of affirmative action law and continues its good-faith efforts to comply with all applicable government laws and regulations. The company is committed to basing employment decisions on the principles of equal employment opportunity. J.B. Hunt will recruit, hire, compensate, offer benefits to, upgrade, train, layoff, terminate, and/or promote individuals without discrimination in regards to race, color, religion, sex, national origin, age, sexual orientation, gender identity, status as a qualified individual with a disability, status as a protected veteran, or other bases by applicable law.

J.B. Hunt Transport, Inc. offers reasonable accommodation in the employment process for individuals with disabilities. If you need assistance in the application process due to a disability, you may request accommodation at any time by calling 1-800-777-4968.

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