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GE Appliances, a Haier company Executive Director, Pricing in Louisville, Kentucky

At GE Appliances, a Haier company, we come together to make “good things, for life.” As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together , we always look for a better way , and we create possibilities .

Interested in joining us on our journey?

The Executive Director, Pricing, will lead the Pricing organization with responsibility for the Retail, Contract, and Air & Water Pro channels, developing and implementing pricing strategies that align with the company's goals and customer needs. This role owns the wing-to-wing process of price development, promotions, quoting, price programs, discount and backside analysis, price analytics and insights, and price execution. The Executive Director, Pricing, will play a vital role in shaping the company's value proposition and competitive advantage in the market. This role will drive revenue growth and margin expansion by optimizing the pricing strategy and execution across the house of brands, product portfolio and customer segments.

The Executive Director, Pricing, will support the company's strategic initiatives and goals, such as expanding into new markets, launching new products, reaching different consumer segments, pricing tiers, and enhancing customer loyalty and retention. The ability to take strategic, decisive pricing actions in driving business growth will be vital. This position will require extensive leadership and collaboration across the business. Additionally, integrating multiple sources of data will be key to advancing our system and processes and to enhance how we approach, perform and leverage pricing analytics.


Executive Director, Pricing


USA, Louisville, KY

How You'll Create Possibilities


  • Analyze market trends, competitive dynamics, customer segments, and value propositions to determine optimal pricing models and tactics.

  • Lead the design and execution of pricing experiments and tests to measure the impact of pricing changes on key metrics such as revenue, margin, conversion, retention, and customer satisfaction.

  • Establish and maintain pricing policies, guidelines, and governance processes to ensure consistency, accuracy, and compliance across the organization.

  • Provide pricing recommendations and support for new product launches, promotions, and contract negotiations.

  • Lead the development and implementation of pricing tools, systems, and dashboards to enable data-driven decision making and reporting.

  • Leverage AI to enable pricing efficiencies, improving processes and positioning AI as a competitive advantage.

  • Build and manage a high-performing pricing team, and foster a culture of innovation, collaboration, and customer-centricity.

  • Work closely with the commercial leadership teams to develop and execute pricing strategy to drive profitable growth.

  • Collaborate across the commercial team to monitor pricing performance and develop commercial actions to drive profitability.

  • Review, evaluate, and approve high profile pricing requests from the sales and product teams to support business objectives.

  • Develop robust analytics to evaluate data from pricing and finance data tools to drive informed and accurate pricing decisions.

  • Train commercial team on pricing methodologies, building their capability to evaluate deals more effectively, and make decisions more proactively.

  • Review product costs to have better profitability estimates.

  • Enhance efficiency, automation, and insights through Pricing tools (like Pricefx) and AI/ML.

  • Simplify pricing processes to enable faster customer response and growth, transforming commercial capability by driving change and speed.

  • Ensure teams are appropriately staffed and oversee organizational resource needs

  • Provide leadership, coaching, support, and learning opportunities to pricing team members to enable career growth and professional development.

  • Develop and ensure employee capability through performance management processes, goal setting, development plans, talent reviews, training, and development with effective staffing decisions.

  • Foster a challenging, inclusive, and rewarding environment where people can perform their best work.

  • Ensure compliance through detailed process rigor and active engagement with legal counsel.

What You'll Bring to Our Team


  • Bachelor’s degree from an accredited university or college.

  • Minimum 12 years leadership experience in Commercial, Operations, Finance or related field.

  • Outstanding analytical, statistical problem-solving skills and attention to detail.

  • Demonstrated strong leadership skills with the ability to collaborate, motivate, and influence at all levels of the organization.

  • Ability to understand market dynamics and successfully counsel Commercial team to grow volume while optimizing price/margin.

  • Ability to work well with diverse, remote, cross-functional teams.

  • Strategic thinker with experience presenting solutions to senior-level audiences.

  • Excellent communication, presentation, and influencing skills, with the ability to communicate effectively cross functionally.

Desired Characteristics

  • Managerial experience of 7 years or more

  • Proficiency in pricing tools, systems, and software, such as Pricefx, Excel, MS Access, Tableau, OAC, Salesforce, etc.

  • Deep commercial experience base.

  • Appliance industry experience.

  • Six Sigma MBB or BB certification

Our Culture

At GE Appliances, creativity meets passion and conversations lead to exceptional outcomes and experiences. We respect and value the unique backgrounds and experiences that everyone brings to GE Appliances. We believe a diverse workplace, where everyone is included and people can be their true and authentic selves, fosters creativity and innovation. We know our differences are our greatest strength. The very best innovations across every function of a company come from diverse teams. Our commitment to ensuring a safe and inclusive workplace where everyone is valued allows employees to perform at their best, every day. Diversity at GE Appliances helps us achieve zero distance to our owners, innovate smartly and connect to the communities and customers we serve. We encourage and support the ideas, aspirations, and the wellbeing of everyone - our employees and our communities

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com