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Minimum Requirements:Bachelor’s degree in Communications, Marketing, or a related field and two (2) years of relevant experience or an equivalent combination of education and experience. Grade 5 (Salaried)Position Description:The University of Louisville's Delphi Center for Online Learning is seeking to hire a Communications and Marketing Specialist II The communications and marketing specialist provides strategic and tactical marketing, advertising and communications support for the Online Learning unit and the online programs it serves across the university, by developing and implementing marketing plans and strategies, coordinating promotional campaigns and coordinating program-related marketing tasks and projects.Duties and Responsibilities:Manages and coordinates multiple marketing accounts across UofL’s academic collegesDevelops and executes content (written, video) strategies, writes copy for organic marketing, email remarketing, promotional materials, and disseminates content through available channels.Research and applies best practices and trends in various industries to optimize content and campaignsCoordinates internal and external marketing and recruiting promotions and provides communication support to online programs.Creates and optimizes website content using SEO tools, Generative AI tools and data insightsResearch, develops and applies best practices for continuous process improvement.Responsible for analyzing marketing data, optimizing campaigns, evaluating return on investment (ROI) and reporting on campaign performance to stakeholders.This is a full-time position with a 37.5 hour regular workweek. This position’s team is based at the Belknap Campus. Remote/hybrid work may be considered with business needs and the primary candidate’s location in mind.Preferred Qualifications:Experience in higher education and/or online learning marketing and promotionsExpertise in content development, production and promotion, ad copywriting, proofreading and editingExperience in account management and collaborative project coordinationStrong knowledge of Google Analytics and market research methodsProfessional certifications in marketing, advertising, content creation and optimizationThe Delphi Center for Teaching and Learning seeks candidates who value teamwork, customer service and excellence. As a teaching and learning center, the Delphi Center provides direct feedback on a regular basis to all employees through the lens of a growth mindset. We are driven by data, sound processes, and excellence, and we are always seeking and giving feedback on each other's' work.The Delphi Center is committed to creating equitable and inclusive campus environments that accelerate the success of the full range of our students and employees. We believe that employees who feel valued and respected will create policies, programs, practices, research agendas, and services to effectively meet the needs and exceed the expectations of the increasingly diverse student populations we admit and hope to serve. The Delphi Center seeks candidates who have demonstrated capacity to create inclusive work environments, can work effectively on increasingly diverse teams, and will serve the increasingly diverse students we admit and want to attract.Candidates must submit cover letter and 3 professional references with resume. Targeted annual salary is $50,000Compensation will be commensurate to candidate experience.Equal Employment OpportunityThe University of Louisville is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, sex, age, color, national origin, ethnicity, creed, religion, disability, genetic information, sexual orientation, gender, gender identity and expression, marital status, pregnancy, or veteran status. If you are unable to use our online application process due to an impairment or disability, please contact the Employment team at employment@louisville.edu or 502.852.6258.Assistance and AccommodationsComputers are available for application submission at the Human Resources Department located at 215 Central Avenue, Ste 205 - Louisville, Kentucky 40208.If you require assistance or accommodation with our online application process, please contact us by email at employment@louisville.edu or by phone 502-852-6258.