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Sr. Manager, CRM Platform Management

Category: Business & Strategic Planning

Position Type: Regular Full-Time

External ID: 13335

Location: Los Angeles, CA, United States

Date Posted: Jun 7, 2024

Hiring Range: 139,900.00 to 158,800.00 USD Annually

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Overview

THE ROLE:

Responsible for assessing needs and opportunities, designing, implementing, overseeing and enhancing Herbalife's Key Account Relationship Management platform to deliver on strategies for engagement, satisfaction, and loyalty.

• Lead, as the business partner, the development and execution of CRM strategies that align with business objectives, focusing on increasing lifetime value and enhancing the distributor experience and company insights.

• Manage the CRM platform, ensuring it is utilized effectively across the organization to capture and analyze customer interactions, feedback, and data.

• Collaborate with Sales, Marketing, Business Analytics and Technology teams to integrate the CRM strategies with content and campaigns, sales efforts, and technological enhancements.

• Connects target content and retention programs to the platform, utilizing CRM data to personalize communication and offers, logs the interactions, and organizes data.

• Analyze CRM metrics and customer feedback to identify trends, opportunities for improvement, and the impact of CRM initiatives on customer satisfaction and business outcomes.

• Supports the development of the Key Account Management Program Center of Excellence

• Coordinates with multiple stakeholders to leverage the platform for other business functionalities like recognition, training and insights.

• Collaborates with Training & Development for the best practices on the platform, and with the Program Manager to make sure it delivers the proper programs.

• Collaborates with a leads from all over the world to make sure the role and the platform supports the local needs.

HOW YOU WOULD CONTRIBUTE:

• Digital department coordination: Work closely with Technology, AI and Business Analytics teams to ensure the CRM system's functionality aligns with user needs and business goals, including integration with other systems and data security.

• Marketing Collaboration: Partner with Program Management and Portfolio Management to leverage CRM insights for targeted campaigns based on trends and to measure the effectiveness of distributor strategies on customer engagement.

• Sales Team Alignment: Ensure the Sales team is equipped with CRM tools and insights to enhance customer relationships and drive sales.

WHAT’S SPECIAL ABOUT THE TEAM:

• The team has a clear strategy to improve sales by strengthening relationships with key distributors through tailored solutions and support based on data-driven insights and CRM platform tools.

• The team's key account managers provide one-on-one support to distributors, using analytics to bring insights and understanding their DMOs, finding opportunities, and looking to improve their business performance and goals.

• The team's mission is to empower key distributors to achieve their full potential by providing personalized support and solutions based on data-driven insights and tools.

• The team has strategic objectives to strengthen and sustain trust-based relationships with key distributors, collaborate with them to create and execute joint business plans, and mobilize resources to support their goals.

• The team has programs like 'Growth Path' to help distributors achieve their next level in the marketing plan by providing personalized and data-driven guidance.

Qualifications

SKILLS AND BACKGROUND REQUIRED TO BE SUCCESSFUL:

• The successful candidate will possess a minimum of 5 years of sales, technology, strategy or data management experience.

• Proficiency in technical functionality of analytics tools and platforms.

• Strong project management skills, with a track record of leading analytics projects from conception to execution.

• Excellent communication and presentation skills to articulate needs from the field and negotiate the best pathway forward.

Education

• A bachelor’s degree is required.

• The successful candidate will possess a minimum of 5 years of sales, technology, strategy or data management experience.

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At Herbalife, we value doing what’s right. We are proud to be an equal opportunity employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected characteristic. We value diversity, strive for inclusivity, and believe the differences among our teammates is a key contributor to Herbalife’s ongoing success.

Herbalife offers a variety of benefits to eligible employees in the U.S. (limited to the 50 States and the District of Columbia), which includes Group Health Programs, other Voluntary Benefit Programs, and Paid Time Off. Group Health Programs include Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D; Short-Term and Long-Term Disability and an Employee Assistance Program (EAP).

Other Voluntary Benefit Programs include a 401(k) plan, Wellness Incentive Program, Employee Stock Purchase Plan (ESPP), Supplemental Life/Critical Illness/Hospitalization/Accident Insurance, and Pet Insurance. Paid time off includes Company-observed U.S. Holidays, Floating Holidays, Vacation, Sick Time, a Volunteer Program, Paid Maternity and Paternity Leave, Bereavement Leave, Personal Leave and time off for voting.

If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email your request to

talentacquisition@herbalife.com

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