New York Times SEO Editor (Los Angeles) in Los Angeles, California
The New York Times is searching for a talented SEO editor to help lead our California Search Strategy.
SEO is a vital part of our newsroom and drives new audiences to the Times daily and California is one of our strongest audiences. Our lead will be responsible for identifying and creating strategies to grow our California audience as well as leading search efforts on all related stories and events within the state. The editor will be tasked with identifying areas of opportunity both from a daily news and evergreen perspective. With the targeted focus on a new market, we are also looking for an editor who is willing to provide content ideas and series/packages that we can execute on and test for those audiences.
Outside of California related duties, the editor will also be responsible for looking at SEO and its impact across different areas from social media, features, investigations and more. They will also be tasked with maintaining The Times’s visibility on the biggest news stories of the day. They will provide timely search optimization recommendations for 20 of the day’s most important stories and when they are not tracking and updating stories we have selected for focus, they will look ahead to optimize upcoming and anticipated news events.
The editor assigned to this role will work evening hours [pacific standard time]. This role will be a permanent remote role and will also work out of our California bureau.
Drive audience and coverage opportunities for the California market
Regular content audits of our California coverage in various areas and provide specific recommendations on areas of focus and opportunity
Provide monthly reports on our positioning on specific topics we want to rank on in California and how we are performing
Attend daily news meetings and suggest 10+ new stories each day for close monitoring, updating, and more
Work directly in our CMS updating headlines, meta descriptions, internal linking and more
Make key situational decisions on content on a daily basis for breaking news and non-trending news
Support the larger search team goals in delivering SEO training sessions to newsroom editors and regularly review and make suggestions for improved training from our Newsroom Development and Support team
Provide monthly reporting on our California search performance in Google Top Stories carousels, Google News, Google Discover and desktop search results.
You have 3-4 years of work experience.
Experience at a news organization, preferably in California.
This editor must obsess over news, deeply understand the landscape of the web and be committed to interpreting and responding to data.
Knowledge of the search engine industry, best practices for news search and knowledge of search engine algorithms.
Experience using Google Analytics, SEMRush, SimilarWeb and other industry-leading SEO tools
Proficient in Excel.
Experience working closely with editors and reporters and developing training materials.
This editor must be collaborative and able to partner with colleagues in the newsroom, strategy, product, data, marketing and beyond. Diplomacy is crucial.
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.
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