Job Information
UCLA Health Community Outreach & Brand Engagement Specialist in Los Angeles, California
Description
The Community Outreach and Brand Engagement Specialist oversees our patient reviews, listening, and mentions across digital experiences and social platforms. In this role, you will handle all aspects for provider reputation on social media, including reporting and issue escalation to Legal and Compliance teams, and responding to comments from patients. Additionally, you will monitor community activity, proactively seek community engagement opportunities, help build social media policy, and be an integral member of the social media team.
Salary Range: $71.500-$154,900 AnnuallyQualifications
3-5 years of experience in a social media role, specifically with Meta, LinkedIn, Twitter/X, YouTube
Bachelor's degree in marketing, communications, or related field or equivalent combination of education and experience.
Knowledge of healthcare industry trends related to customer experience preferred
Knowledge of the customer journey through the health system and how to identify and address digital experience pain points preferred
Social Media community management experience , with a deep understanding of tactics, appropriate responses, and the ability to manage timely or urgent situations while remaining calm and strategic
Understanding of social media platforms, social trends, platform updates, and how to maximize brand campaigns to improve engagements.
Experience engaging with multi-disciplinary teams to determine solutions to recurring challenges
Project management: Workfront, Basecamp, Smartsheet, Google Docs
Social media analytics/listening/reporting/publishing tools: ListenFirst, SproutSocial
Social calendaring: maintaining, planning, and updating
UCLA Health welcomes all individuals, without regard to race, sex, sexual orientation, gender identity, religion, national origin or disabilities, and we proudly look to each person’s unique achievements and experiences to further set us apart.
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