Experience Inc. Jobs

Job Information

Brown-Forman Premium Account Executive - London (Field Based) in London, United Kingdom

Meaningful Work From Day One

This role is a high profile sales role within the on-trade sales function of B-F, driving mutually beneficial business partnerships with independent on-trade partners in order to deliver the strategic business priorities of the B-F signature brand portfolio. These brands include Woodford Reserve, Herradura Tequila, Chambord, The Jack Daniel's Family of brands, El Jimador, Ford's Gin, Slane Irish Whiskey, Benriach, Glendronach, Glenglassaugh.

This role provides the right candidate the exciting opportunity to specialise within the On Trade arena and work with an enviable portfolio of B-F´s signature brands. With support from the Signature Account Manager, the Senior Account Exec and the wider B-F Team you will take on the responsibility of crafting and delivering bespoke sales and activation plans working with some of the most influential on-trade venues in the world.

"The signature account executive will be crucial to the development of the Brown-Forman emerging brands portfolio, in the best bars in London." - Signature Account Manager

Internally this role will be known as a Signature Account Executive - London.

What You Can Expect:

Business Partnering

  • Develop and evolve first class business relationships with all customers

  • Regular Trade Visits and attendance of relevant customer meetings

  • Develop and execute time bound work plan of Customer meetings including account visits plan uploaded to the salesforce platform

  • Work with Customer to agree and deliver Joint Business Plans

  • Detect areas of opportunity and new openings to approach and sign up to build our portfolio

  • Build strong internal relationships across Brown-Forman’s UK operation

Commercial & Strategic Planning

  • Create robust Joint Business Plans with defined customers

  • Demonstrate volume and value growth YoY in line with key KPIs

  • Negotiate and renew annual and seasonal commercial agreements with account(s)

  • Manage budget for your account base to exceed objectives

  • Sign up new business that are good fit for our Signature portfolio - Focus on Brand building

  • Utilise data and work with the On Trade Category & Trade Marketing team to proactively maximise opportunities

  • Increase Distribution, Visibility, Advocacy & Activation for BF´s signature portfolio

Operative Processes

  • Gain listings of products and ensure the brand availability according to our picture of success

  • Maximize the prominence of our brands at each venue

  • Develop and execute experiences and/or brand activities that encourage trial and uptake

  • Present products and advocacy plans to key customer personnel

  • Ensure each customer receives the correct level and service of brand and category education

  • Execute, manage and evaluate incentive plans for staff and account owners

  • Ensure that the pricing strategy of our brands is correctly implemented in each account

  • Effective planning and control of the company's budget and resources

We Are Looking For People Who Have:

  • Specific knowledge of the London On Trade

  • Established network within London On Trade

  • Understanding of Route To Market and wider On Trade dynamics

  • Knowledge of premium spirits categories and brand education

  • Stand out, progressive sales experience

  • Ability to quickly unlock insights from data and use them to drive growth with accounts

  • Depth of experience in customer negotiations at key account level

  • Strong Business Acumen, P&L experience

What’s It Like To Work Here:

Our vision is to transform B-F UK to be the industry leading organization by delivering top tier results, through building a diverse culture that inspires people, celebrates teamwork and rewards agility.

Just six months after launching its newly independent organisation in the United Kingdom, Brown-Forman UK was officially certified as a Great Place to Work and a Centre of Excellence in Wellbeing in 2020-2021. “Being certified as a Great Place to Work is a testament to the commitment, hard work and enthusiasm of everyone in our new organisation.”-Jeremy Shepherd, Brown-Forman, Vice President, General Manager, UK & Ireland.

We believe all employees can realize the true value of diversity and inclusion and create a stronger, more competitive organization where each employee has the opportunity to reach their desired potential. In the UK we have a Diversity Council consisting of our UK Leadership Team and also four employee resource groups for our employees: GROW (Growing Remarkable Outstanding Women), YP (Young Professionals) SEED (Supporting & Elevating Ethnically Diversity) and PRIDE (LGBTQI+).

Nothing Better In The Market:

Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

In Brown-Forman UK, some highlights of the competitive benefits we offer include, but not limited to, medical/dental insurance, flexible-working options, product allowance and gym membership; along with global career opportunities.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe Division

City: London


Country: GBR

Req ID: JR-00002675