Experience Inc. Jobs

Job Description :

Diageo is the leading supplier for the ready-to-drink category in GB with an unrivalled portfolio including number 1 vodka and rum brands, Smirnoff and Captain Morgan along with other world class brands, Tanqueray, Gordon’s, Pimm’s, Ciroc & Johnnie Walker. Spirits Made Easy is a strategic growth pillar for Diageo GB, encompassing ready-to-drink premix formats and ready to serve cocktails in the off trade as well as draught cocktails in the on trade. The category itself is the fastest growing category in total beverage alcohol over the last few years, driven by growth in premium segments and new innovations providing consumer with convenience, new flavours and formats. Diageo is committed to accelerate growth across the category, crafting value for both its customers and consumers.

Diageo's culture is built and maintained by the five values that underpin its business and guide how Diageo works. At Diageo, employees are passionate about its customers and consumers and want to be better. They give each other the freedom to succeed and value each other . Employees work hard so they can be proud of what they do and how they do it. While Diageo moves at pace, constantly evolving and improving, its values remain consistent. Diageo wants that employees live these values every day, everywhere so that Diageo can be proud of what they do and be the best that they can be.

More about Diageo is available at its web site: https://www.diageo.com/

Role Dimensions

• The Brand Manager will report to the Marketing Manager, Spirits Made Easy (including premix, ready to serve cocktails, draught cocktails) and form part of the wider Smirnoff and Captain Morgan category team.

• The Spirits Made Easy team will be responsible for driving transformational growth within the category.

• As a strategic priority for the business, the Brand Manager will gain exposure to senior leadership across Diageo and have the ability to influence cross functional departments.

• The role will suit an entrepreneurial, highly driven candidate with the exciting opportunity to drive material impact across the business, with Diageo customer partners and with consumers.

• The ready to drink category is a highly competitive, complex, fast paced and nuanced one, the Brand Manager will be able to thrive in this environment.

• This role will provide development opportunities across all areas of the marketing mix and work closely with Gordons, Tanqueray, Pimms, Ciroc, Johnnie Walker, Smirnoff & Captain Morgan brand teams.

Top Accountabilities

• Deliver the Spirits Made Easy P&L driving transformational sales value growth and share growth.

• The Brand Manager will have full accountability for the newly launched ready to serve Cocktail Collection, managing all aspects of the marketing plan, including media, sampling, PR & social. Lead multiple partners, both internally and externally to drive exceptional performance. They will be the driving force to revolutionise the way consumers drink cocktails at home and on the go.

• Work with the innovation & wider brand teams to ensure a world class innovation pipeline that will drive future category growth.

• Lead the comprehensive performance tracking and understanding for Spirits Made Easy category.

• Responsible for driving new RTD distribution opportunities across the trade.

• Work as part of large cross functional team across commercial, innovation and customer activation to develop & implement flawlessly, resulting in winning performance & share growth plans.

Leadership:

Win through Execution

• Sets and pursues direction without guidance and takes a wide view of their accountabilities

• High energy and ambition to achieve successful outcomes and high standards

• Balances analysis and execution and adjusts thinking in the face of new information

• Actively spots opportunities or issues and identifies which are urgent and important

• Generates a range of workable solutions, decides what should be done and takes action

Shape the Future

• Sees the big picture and possibility from multiple angles and through a creative lens

• Frames issues in a way that creates clarity and incorporates others' best thinking

• Accurately digests large amounts of information and breaks down complex problems thoroughly

• Challenges themselves and others to take on new or unfamiliar tasks and ways of working

Inspire through Purpose

• Finds broader meaning in their work and aspires to make a significant difference

• Reads their environment and understands how culture and context influences people's perspectives

• Is actively aware of the impact they have on others and tunes in to the needs of individuals around them

• Communicates in a compelling, persuasive and impactful way

• Draws on a variety of influencing styles to engage different audiences

Invest in Talent

• Displays confidence in their ability to meet challenges and succeed

• Maintains belief and optimism and bounces back quickly from setbacks or failures

• Demonstrates a realistic and thoughtful awareness of their own capabilities

• Proactively seeks feedback and development for growth and takes action

Ideal experiences / Qualifications / capabilities

• 4+ years of relevant marketing experience, experience in innovation and the RTD category valued, but not essential.

• Exceptional ability to build and maintain genuine relationships based on mutual trust & respect

• Successful management of senior collaborators at all levels, resulting in strong and positive outcomes

• Holistic skills across all marketing pillars as well as a track record of leading transformational business results

• A passion for creative excellence

• Being able to excel when dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment

• Experience working across media, digital, experiential, PR, culture, social and with external agencies

• Demonstrated brilliant execution to impeccably high standards

• Deep personal accountability for great performance

• Strong end to end commercial FMCG understanding, alongside high levels of numerical skill and attention to detail

We truly believe in the power that comes from a diverse group of backgrounds and experiences our employees bring with them. Although each vacancy details what we are looking for, we don’t necessarily need you to fulfil all of them when applying. If you like change and innovation, seek to see the bigger picture, make data driven decisions and are a good teammate, you could be a great fit so if you’re passionate about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Worker Type :

Regular

Primary Location:

1HQ

Additional Locations :

Job Posting Start Date :

2024-08-21

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

DRINKiQ

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