Experience Inc. Jobs

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Adobe Workfront has become the leader in SaaS enterprise work management. As the Marketing System of Record, Workfront helps organizations plan, execute and automate their work.

Workfront is seeking a strong Product Marketing Manager ready to position our product for success in new buying centers, departments and industries. Your primary job will be to drive our go to market plans for new verticals; research personas and buyers; craft differentiated messaging, value propositions, and outstanding stories; and enable our marketing, sales, and partner teams with materials that resonate strongly with customers, partners, and prospects. You will be a product and market subject matter authority and a champion for the business.

Responsibilities

From a product perspective, you will handle industry-specific product marketing for the core Workfront platform, as well as additional products including Workfront Library and Workfront Fusion. You will work closely with your product marketing peers to develop and adapt strategies, content, and other materials for key buying centers. Key responsibilities include:

• Subject Matter Authority - you are the expert on the Workfront products, value propositions, and the stories that engage prospects and customers within the departments you own. You will be the authority in the buyers, users, and their pains associated with each buyer.
• Positioning, Messaging, and Storytelling - you'll craft buying center-specific positioning and messaging that advances the Workfront narrative through differentiation, storytelling, and outstanding execution. You'll build or adapt the product and thought leadership content that supports Workfront marketing and sales programs such as webinars, events, and integrated campaigns.
• Market and Buyer Intelligence - you'll be the authority on our target market, target buyers and the Jobs We Do that deliver value to Workfront customers.
• Sales Enablement - you'll partner with the Workfront sales strategy and enablement team to help sales representatives communicate the value proposition of our products to prospects and customers within your buying centers.
• Marketing Enablement - you'll lead the development of, or adapt existing content for marketing functions to enable their programs, such as product videos, collateral, and other material.
• Competitive Intelligence - you'll partner with the global Director of Competitive Intelligence to arm our marketing and sales professionals with the differentiation to increase win rates.

You thrive with taking a leadership role and you naturally desire to chip in with teams while challenging yourself to do great work to accomplish company goals. Ideally, you've been successful before doing this for an enterprise software solution.

We're searching for someone that is proactive, collaborative, influential, and able to easily scale from strategy to execution. You get things done, and you do it right - meaning... For full info follow application link.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, sexual orientation, gender identity, disability or veteran status.