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Robert Half Marketing Analytics & Insights Specialist in King of Prussia, Pennsylvania

Description We are looking to bring on board a Marketing Analytics & Insights Specialist. Based in King of Prussia, Pennsylvania, this role involves deep involvement in the marketing industry, with a focus on using data and analytics to optimize marketing processes and outcomes. This position offers a long-term contract employment opportunity.

Responsibilities:

• Leverage customer service and communication skills to efficiently handle customer inquiries and maintain accurate records

• Use your proficiency in Microsoft Excel and other database systems to process customer credit applications

• Play a key role in the sales process by monitoring customer accounts and taking appropriate action when necessary

• Utilize your training and leadership skills to facilitate the growth and development of the team

• Apply your expertise in marketing and analytics to optimize our marketing funnel and improve acquisition rates

• Use automation tools and digital platforms to enhance the efficiency and quality of our marketing processes

• Collaborate with stakeholders and partners, providing them with insights and recommendations to help scale operations effectively

• Conduct data analysis using SQL and other tools to uncover insights and make recommendations

• Support data collection strategies to improve B2B marketing and selling practices

• Develop automated reports and dashboards to optimize the performance of key programs and initiatives

• Analyze A/B and multi-variate tests, communicate results, and provide recommendations

• Provide day-to-day analytical support for prospect and customer engagement activities. Requirements • Exceptional customer service skills to support client needs

• Strong communication skills for clear and effective discussions

• Proven sales experience to drive business growth

• Proficient in reporting to provide timely updates and insights

• Competency in Microsoft Excel for data management and analysis

• Solid understanding of marketing principles and practices

• Experience in training team members for skill development

• Proficiency in analytics to draw meaningful insights from data

• Commitment to quality to deliver top-notch work

• Experience with database management for efficient data handling

• Ability to create compelling presentations to convey findings

• Knowledge of best practices in time management

• Demonstrated leadership skills to guide and motivate teams

• Familiarity with revenue accounting to support financial decisions

• Experience with automation tools to improve efficiency

• Understanding of digital marketing trends and strategies

• Willingness to travel for business needs

• Knowledge of best practices in marketing and analytics

• Expertise in metric reporting for performance tracking

• Proficiency in optimization techniques to improve performance

• Experience with SQL for database querying

• Strong data analysis skills to interpret complex information

• Ability to work effectively with stakeholders at all levels

• Experience partnering with various teams for collaborative projects

• Proven selling skills to support sales initiatives. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .

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