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Abbott MCE Digital Marketing Manager CIS in Kiev, Ukraine

To lead, develop and execute integrated digital communication initiatives, delivering ROI and competitive advantage and differentiation in line with our business and customer engagement strategies to support EPD portfolio short and long-term strategy CIS & Israel.

  • To drive regional initiatives and ensuring alignment and adoption of best practices, guidelines and policies by all Regional EPD affiliates

  • To understand the possibilities of digital technologies and translate that into customer value with best in class digital initiatives, mobile, content and usability

  • Proactive digital hygiene, monitoring digital analytics and improving or closing poor performing digital assets and improving our digital awareness and effectiveness

  • Coordinates and collaborates with Local Brand Managers to produce high business impact technology solutions that drive growth

  • Responsible for ensuring digital marketing and technical standards, compliance, regulatory and ethics are implemented and high-quality scores and digital metrics are continuously achieved, in a structured and pro-active manner

  • Ensure any digital marketing activities will bring added value to our customers (patients, doctors, pharmacists)

  • Support marketing teams in implementing technology best practices, including management of external agencies

  • Ensure insight mining is part of the digital agenda

  • To recommend scalable content and experiences along the customer journey from awareness to advocacy, leveraging data to ensure customer relevance

  • Leadership of content deployment/localization in the selected alternative channels

  • To guide successful content strategies across region and support the strategy for customer experiences and ensure successful implementation in our markets

  • To drive the digital Acare initiatives delivering doctor, patient, pharmacy advocacy

  • Engage Marketers, Medical Advisors, Commercials, FF and other functions into multi-channel communication implementation

  • Partner closely with Global Team and affiliates to develop multi-channel communication activities

Core Job Responsibilities:

  • Lead digital initiatives in the CIS & Israel Region

  • Ensure the digital program design allows ease of access, SEO, navigation and usability and most importantly engagement

  • Ensure all digital technology and systems are fully monitored, continuously improved KPIs, usability and are secure from hacking and meet legal, medical, and regulatory and brand requirements

  • Apply advanced digital technology to support multichannel communication programs and added value communication strategies

  • Manage digital marketing projects execution in time and on budget for assigned products’ portfolio including but not limited to acare, websites, video detailing, phone calls, e-mailing, SMS reminder, webinars, webcasts, social sites, apps, video production etc.

  • Ensure the systems can support data selection required

  • Ensure ROI is facilitated through digital technology

  • Work closely with regional insight champions to ensure customer insights are used to shape digital technology design and activation

  • Support the marketing in developing digital assets as part of the multichannel and marketing plan

  • Liaise closely with other departments and engage stakeholders to ensure the customer centric approach and tools are fully embedded across all integrated digital assets, and ensure ROI is demonstrated

  • Ensure maximum use of personalization to deliver relevant messages via the digital channels to the right target at the right time

  • Define and drive set of customer centric marketing deliverables (toolkits, guidelines, and best practices) to help business to leverage their capabilities

  • Demonstrate appropriate knowledge and understanding of internal departments and culture

  • Comply with all the relevant and required OEC procedures, documents and conditions

Minimum Education:

  • Professional Diploma in Digital Marketing

  • Economics/business university degree (masters equivalent) or scientific degree with strong business acumen preferred but not essential if proven experience matches

Minimum Experience/Training Required:

  • Proactive and can-do and assertive attitude is a must with proven track record of driving digital within a business

  • Minimum 3 years of international experience in Digital Marketing

  • Strong capability and understanding of digital technologies (Web, mobile, , eCommerce, Internet of Things, CRM, Call Center, Augmented reality, Virtual reality, Artificial Intelligence, etc) and continuously getting up to date with the digital innovations

  • Experience in the healthcare and pharma and emerging markets as a plus

  • Skills: Highly analytical, excellent communication skills, experienced in project management, high level business English (1 other language preferred), team player, innovative, proactive, solution oriented, customer focused, business acumen

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email corpjat@abbott.com

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