Experience Inc. Jobs

Job Information

Colgate-Palmolive Digital Engagement Lead - Content & SEO in Kansas City, Kansas

Relocation Assistance Offered Within Country

# 148820 - Kansas City, Kansas, United States

Digital Engagement Lead - Content & SEO

At Hill’s we have a purpose. Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. If you’re interested in work that matters, fueled by passion for pets, we invite you to apply.

Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills’ mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that’s a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian Recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health.

As the Hill's Pet US Digital Engagement Manager Lead - Content & SEO, you will be an integral team leader responsible for planning and executing our always-on content engagement and SEO strategies across Social, CRM, and Web. This role manages a team responsible for day to day content strategy, development and implementation. The ideal candidate will have a deep understanding of social media and SEO best practices, trends, and an ability to work cross-functionally while managing multiple projects. This position will also be responsible for working closely with our marketing teams as well as directing our agency resources in developing engagement strategies that will support our brand growth plans.

What you will do

  • Always On Content Strategy + Management - Lead team responsible for 24/7 content stream across consumer and professional target audiences. Content streams to include article content, social content, email content, and influencer programs for both organic and paid placements. Leverage target audience insights, search data, CRM data, and more to drive content strategy, topic selection, and activation on always-on channels. Includes managing a supporting agency team for content development and collaborating with internal stakeholders to understand business priorities.

  • SEO Strategy & Operations - Conduct research, analysis, and audits of web content to develop and deploy strategies for the organic search channel that ladder back to our overall strategic growth plans. Own the article content creation process by leading the agency and content production teams from ideation to publish. Consult, assist, and collaborate with regional SEO leads as needed

  • Insights & Analytics Reporting - Collaborate with Insight & Analytics team and agency partners to develop reporting and insight analysis on always-on programs. Including but not limited to, platform reporting, web reporting and Brand Lift Study analysis. Monitor social media discussion on the category, competitors and brand using social listening tools. Share regular performance updates and help define best practices to scale to global markets.

  • Content Partnerships - Identify and secure key partnerships with platforms, influencers, and content hubs that align with brand growth audiences in order to extend our reach and engagement outside of our owned ecosystems. Manage vendors and provide reporting of effectiveness of content partnerships.

  • Performs other duties as assigned

  • Complies with all policies and standards.

Required Qualifications:

  • Bachelor's Degree Bachelor’s Degree required in Marketing or related field

  • At least 5 years Proven experience in digital marketing with hands on optimization and content creation experience.

  • At least 3 years Prior experience leading teams and managing agency resources

  • Deep knowledge of social platform best practices

  • Subject matter expertise in SEO, paid media, and CRM touchpoints

  • Understanding of agile methodology and process

  • Strong communication and interpersonal skills

  • Ability to make data-driven decisions

  • Understanding of agile methodology and process

Preferred Qualifications

  • Experience with Adobe Creative Suite a plus

  • Experience with Salesforce Marketing Cloud a plus

Salary Range $120,720 - $158,445 USD

Pay is based on several non discriminatory factors including but not limited to experience, education, skills and office location. In addition to your salary, Colgate-Palmolive offers a performance based bonus and competitive benefits package.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Hill's Pet Nutrition? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Work that matters, fueled by passion for pets! At Hill’s we have a purpose. Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills' mission is to help enrich and lengthen the special relationships between people and their pets.

HILL'S® Prescription Diet® therapeutic pet foods, HILL'S® Science Diet® and HILL'S® Ideal Balance™ wellness pet foods are sold worldwide. Hill’s is a division of Colgate-Palmolive, a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition, with sales of products in more than 200 countries. To learn more about Hill's and Colgate, please visit http://www.hillspet.com and http://www.colgatepalmolive.com , or find us on LinkedIn, Facebook, Twitter and YouTube.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.

DirectEmployers