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This job was posted by https://www.vermontjoblink.com : For more information, please see: https://www.vermontjoblink.com/jobs/1198821

BASIC FUNCTIONS

Vermont State University (VTSU) is seeking a dynamic and creative Communications Content Manager to join our Marketing and Communications department. This role is pivotal in enhancing our brand presence through compelling video content, strategic social media management, impactful storytelling, and creative graphic design. VTSU Marketing & Communications department serves 5 campus locations across Vermont: Castleton, Johnson, Lyndon, Randolph, and Williston, as well as virtual learning programs. This position will require regular travel to all 5 campus locations.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Support the development and implementation of a comprehensive Creative Content Strategy aligned with VTSUs strategic priorities, including systems for prioritizing communications and marketing needs, identifying compelling stories, developing and editing content, and disseminating final products across key channels in order to deliver the right content to the right audience, at the right time to drive engagement and outcomes.
• Collaborate with faculty, staff, and students to script, storyboard, and plan video shoots that create engaging stories highlighting university events, achievements, student life, and campus culture.
• Maintain content archives using Digital Asset Management best practices.
• Collaborate with Social Media Manager to develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and drive enrollment.
• Conduct interviews and capture b-roll footage on campuses and at university events.
• Manage and monitor social media channels, creating and curating content that resonates with our audience.
• Analyze social media metrics to optimize content and strategy.
• Craft compelling and persuasive marketing copy for marketing campaigns, newsletters, press releases, and the university website.
• Develop and maintain a consistent brand voice across all written communications.
• Collaborate with the PR team to manage media relations and outreach.
• Work with the Senior Graphic Designer to help create visually appealing graphics for digital and print media, including social media posts, brochures, flyers, and advertisements.
• Ensure all designs align with the universitys brand guidelines and visual identity.
• Assist with hiring, training, supervising, and mentoring interns, and student workers.
• Support Communications Director with project management and administrative projects as needed.
• Other duties as assigned.

LOCATION

This position is hybrid and can be based at any of Vermont State Universitys 5 campus locations across Vermont, with regular travel to all VTSU campus locations as needed.