Corteva Agriscience Category Marketing Manager Crop Protection Turkey in Izmir, Turkey
Corteva Agrisicence™ has an exciting opportunity for a Category Marketing Manager Crop Protection.
The position is primarily responsible for developing and implementing product / portfolio strategies, lifecycle management among crops, based on customer needs and regional asset strategies to maximize sales, market share, and profit margins for the given products; creating tactical implementations of marketing plan, positioning and demand planning for new product launches and for existing products.
The successful candidate must follow Corteva internal procedures, especially those related to the company's core values: high ethical standards, respectful people treatment, safety and environmental protection.
Analyze various market segments, grower insights, product feedbacks and competitive dynamics to identify market trends, threats or new business opportunities and reflecting customer needs.
Develop and implement product strategies, scheduling projects, price developments, label extensions and licensing-in opportunities over the lifecycle of the assigned portfolio in close relationship with European Product Managers and in accordance with regional business strategies
Manage cross functional Local Product Concept Teams to define new project requirements, to build business case, to describe strategic priorities, define product attributes, to design value proposition and create sales argumentation.
Define product prices based on regional guidance, market research and anticipated demand
Provide annual marketing plans for the given products and monitors them, track performance of products versus plan (prices and volumes vs PO, project stage reviews), investigate significant deviations, and recommend corrective action as necessary
- Turkey. Open to home based in Izmir, Antalya, Istanbul and Adana
To Grow What Matters, You Will Need
Bachelor's degree from Agriculture Engineering (preferably with additional master's degree in marketing)
At least 5 years of experience in the Agribusiness industry. In crop protection, marketing, product management, development or commercial function, would be a plus.
Strong knowledge of the plant protection market, especially in in terms of the assigned product portfolio.
Good understanding of operational planning as well as product development processes.
Ability to successfully create, launch and manage brands.
Strong analytical skills in market research, including economic analysis.
Team player who can influence others
Fluent English is a must
Corteva Agriscience™ is an equal opportunity employer. We are committed to boldly embracing the power of inclusion, diversity, and equity to enrich the lives of our employees and strengthen the performance of our company, while advancing equity in agriculture. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability or any other protected class. Discrimination, harassment and retaliation are inconsistent with our values and will not be tolerated. If you require a reasonable accommodation to search or apply for a position, please visit:
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For US Applicants: See the ‘Equal Employment Opportunity is the Law’ poster
To all recruitment agencies: Corteva does not accept unsolicited third party resumes and is not responsible for any fees related to unsolicited resumes.
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