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Social & Digital Media Specialist

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Join Our Team as the Social & Digital Media Specialist for the Lab of Ornithology at Cornell University!

If you're eager to make an impact and be part of a dynamic team, then we invite you to explore this exciting opportunity with us!

The College of Agriculture and Life Sciences at Cornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty, and staff of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply.

About The Department

The Cornell Lab of Ornithology is dedicated to advancing the understanding and protection of the natural world and joins with people from all walks of life to make new scientific discoveries, share insights, and galvanize conservation action.

The Social & Digital Media Specialist works to advance the marketing and communications strategy of the Cornell Lab in its mission to understand and protect birds and the natural world, and to engage the public as broadly as possible in these efforts.

About The Opportunity

The Social & Digital Media Specialist will be a key partner and advisor to members of the Marketing & Communications team and the Lab's many centers and initiatives, as it relates the following;

• Generate new leads, nurture existing leads, and convert these leads into customers, donors, members, and citizen science data contributors.
• Create and manage digital ad campaigns, promoting, and supporting webinars and other live events, and creating, organizing, and supporting ad assets.
• Collaborate with Cornell Lab stakeholders to develop key messages and campaigns that align with the Lab's communication strategy and convey key strategic communications and messages to audiences to inform and engage the Lab communities.
• Demonstrate a strong customer-centric ethos and a solution-oriented mindset that helps the Lab reach and exceed its marketing and communication goals.

While position responsibilities vary, every member of our community is expected to foster a culture of belonging and a psychologically healthy work environment by communicating across differences; being cooperative, collaborative, open, and welcoming; showing respect, compassion, and empathy; engaging and supporting others regardless of background or perspective; speaking up when others are being excluded or treated inappropriately; and supporting work/life integration of oneself and others.

What We Need

The successful candidate will hold a Bachelor's degree with a minimum of 2-4 years of experience in social media and related project management, digital marketing, and/or strategic communications or equivalent combination education and experience. Additional requirements include:

• Experience in developing multichannel marketing and communications campaigns, working with multiple stakeholders and production teams
• Working knowledge of HTML, CSS, content management systems (e.g., Wordpress), and social media platforms such as Facebook, Twitter, YouTube, Instagram, LinkedIn, TikTok, and others.
• Working knowledge of Google AdWords, Google Optimize, Google Analytics
• Detailed documentation skills, with the ability to multitask and balance competing priorities under deadline and associated strong project management skills
• Enthusiasm for exploring and learning about emerging technologies and platforms
• Results-oriented with a premium on accurate, timely execution.
• Ability to adapt to changing priorities, envision the repercussions of technical choices, and to project future needs against an established budget
• Must be detailed and self-motivated, but with strong collaborative skills
• Strong written and verbal communication skills.
• Ability to use relevant design software, such as Photoshop, Figma, Illustrator, etc.
• Strategic thinker and problem solver with excellent writing, editorial, interpersonal, and customer service skills.
• Experience in and/or demonstrated commitment to supporting diversity, equity, access, inclusion, and wellbeing.

Preferably the successful candidate will also have the following;

• Subject matter expertise, with preference for an ornithological or broader scientific communications background
• Understanding of Search Engine Optimization and how coding, content and page linking work together to increase keyword relevance and drive placement in search engines
• Comfort developing and communicating integrated marketing and communication plans to senior leadership to inform strategic decisions and/or areas for future enhancement or investment
• Experience working with nonprofit organizations, and knowledge of nonprofit and nature enthusiast audience is a plus.

This position is located at the Cornell Lab of Ornithology in Ithaca, NY. This position can be partial or hybrid remote work. The specifics of this arrangement will be reviewed with you when you begin the position, and the University must approve of the desired remote work location.

Rewards and Benefits

Cornell receives national recognition as an award-winning workplace for our health, wellbeing, sustainability, and diversity initiatives.

Our benefits programs include comprehensive health care options, generous retirement contributions, access to wellness programs, and employee discounts with local and national retail brands. We invite you to follow this link to get more information about our benefits: https://hr.cornell.edu/benefits-pay.

Follow this link to learn more about the Total Rewards of Working at Cornell: https://hr.cornell.edu/jobs/your-total-rewards.

No Visa Sponsorship is available for this position

How to Apply:

You must submit both a Resume and Cover letter.

When applying through our system, please attach your application materials (resume and cover letter). You can upload documents either by "dragging and dropping" them into the dropbox or by using the "upload" icon on the application page. For more detailed instructions on how to apply to a job at Cornell, visit How We Hire on the HR website. If you are an internal employee, please log in to Workday.

Cornell University is an innovative Ivy League university and a great place to work. Our inclusive community of scholars, students, and staff impart an uncommon sense of larger purpose and contribute creative ideas to further the university's mission of teaching, discovery, and engagement.

Diversity and Inclusion are a part of Cornell University's heritage. We are a recognized employer and educator valuing AA/EEO, Protected Veterans, and Individuals with Disabilities. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations.

Familiarize yourself with Cornell's COVID-19 workplace guidance as well as the university's COVID-19 services and information.

University Job Title:

Communication Spec II

Job Family:

Communications/Marketing

Level:

E

Pay Rate Type:

Salary

Pay Range:

$59,492.00 - $69,140.00

Remote Option Availability:

Hybrid

Company:

Contract College

Contact Name:

Denise Smith

Job Titles and Pay Ranges:

Non-Union Positions

Noted pay ranges reflect the potential pay opportunity for each job profile. The hiring rate of pay for the successful candidate will be determined considering the following criteria:

• Prior relevant work or industry experience

• Education level to the extent education is relevant to the position

• Unique applicable skills

• Academic Discipline (faculty pay ranges reflects 9-month annual salary)

To learn more about Cornell's non-union staff job titles and pay ranges, see Career Navigator.

Union Positions

The hiring rate of pay for the successful candidate will be determined in accordance with the rates in the respective collective bargaining agreement. To learn more about Cornell's union wages, see Union Pay Rates.

Current Employees:

If you currently work at Cornell University, please exit this website and log in to Workday using your Net ID and password. Select the Career icon on your Home dashboard to view jobs at Cornell.

Online Submission Guidelines:

Most positions at Cornell will require you to apply online and submit both a resume/CV and cover letter. You can upload documents either by "dragging and dropping" them into the dropbox or by using the "upload" icon on the application page. For more detailed instructions on how to apply to a job at Cornell, visit How We Hire on the HR website.

Employment Assistance:

For general questions about the position or the application process, please contact the Recruiter listed in the job posting or email mycareer@cornell.edu.

If you require an accommodation for a disability in order to complete an employment application or to participate in the recruiting process, you are encouraged to contact Cornell University's Office of Institutional Equity and Title IX at voice (607) 255-2242, or email atequity@cornell.edu.

Applicants that do not have internet access are encouraged to visit your local library, or local Department of Labor. You may also request an appointment to use a dedicated workstation in the Office of Talent Attraction and Recruitment, at the Ithaca campus, by emailing mycareer@cornell.edu.

Notice to Applicants:

Please read the required Notice to Applicants statement by clicking here. This notice contains important information about applying for a position at Cornell as well as some of your rights and responsibilities as an applicant.

EEO Statement:

Diversity and Inclusion are a part of Cornell University's heritage. We are a recognized employer and educator valuing AA/EEO, and we do not tolerate discrimination based on any protected characteristic, including race, ethnic or national origin, citizenship and immigration status, color, sex/gender, pregnancy or pregnancy-related conditions, age, creed, religion, actual or perceived disability (including persons associated with such a person), arrest and/or conviction record, military or veteran status, sexual orientation, gender expression and/or identity, an individual's genetic information, domestic violence victim status, familial status, marital status, or any other characteristic protected by applicable federal, state, or local law. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations in accordance with applicable law.

Cornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty, and staff to all identities and backgrounds. We encourage individuals from underrepresented and/or marginalized identities to apply.

2024-06-25

EEO Statement: Diversity and Inclusion are a part of Cornell University’s heritage. We are a recognized employer and educator valuing AA/EEO, Protected Veterans and Individuals with Disabilities. Cornell University is an innovative Ivy League university and a great place to work. Our inclusive community of scholars, students, and staff impart an uncommon sense of larger purpose, and contribute creative ideas to further the university's mission of teaching, discovery, and engagement.

Minimum Salary: 31200.00 Maximum Salary: 31200.00 Salary Unit: Yearly