Job Information
TP-Link North America, Inc. Director of Marketing, Marcom in Irvine, California
What we’re looking for
As the Director of Marketing, Marcom at TP-Link Systems Inc., you will be responsible for the overall crafting and execution of integrated marketing strategies, driving brand visibility, and enhancing our global presence across various platforms. The ideal candidate will have significant experience in consumer tech, specializing in global marketing communications, public relations, digital marketing, social media, and brand management. This individual will be adept at developing and executing comprehensive marketing strategies, driving brand visibility, and managing cross-functional teams to ensure cohesive communication efforts that resonate across global markets. They should be innovative, data-driven, and capable of building strong relationships with media, influencers, and stakeholders to enhance the company’s presence and impact worldwide.
Requirements
Key Responsibilities:
Global Marketing Communications Strategy:
Develop and execute comprehensive global marketing communication plans that align with business objectives and brand goals.
Oversee the creation of messaging and positioning for product launches and brand initiatives, ensuring consistency across all global markets.
Collaborate with internal teams (product, sales, and design) to ensure cohesive communication strategies.
Public Relations (PR):
Lead global PR efforts, including media relations, press releases, and events. Design and coordinate promotional campaigns, and other marketing efforts across channels (digital, press etc.)
Build and maintain relationships with industry influencers, media outlets, and other key stakeholders to promote the company and its products.
Develop crisis communication strategies and manage media inquiries in collaboration with leadership.
Digital Marketing & Social Media:
Drive the global digital marketing strategy, overseeing content creation, digital campaigns, and performance tracking across all channels, including websites, social media platforms, and email marketing.
Manage social media strategy and execution, including influencer partnerships and community engagement to boost brand awareness.
Analyze performance data and optimize digital marketing efforts to ensure high ROI and growth.
Brand Management:
Shape and maintain the global brand identity, ensuring consistent messaging across all customer touchpoints.
Lead branding initiatives for new product lines and oversee their successful market integration.
Monitor competitor activities and market trends to maintain the brand’s competitive positioning.
Responsible for outcomes, integrating PR, social media, digital media, the official website, events, and other channels to enhance product & brand exposure and reputation while driving sales conversion.
Benefits
What you’ll bring to the table
Minimum 7-10 years marketing experience, including marketing communications, public relations, and digital marketing. Must include at least 5 years in consumer tech industry.
Bachelor degree required, MBA preferred.
Proven experience leading global marketing and brand strategy, with measurable impact on brand growth and awareness. Proven work experience in Public Relations (PR), or similar roles in computer networking, computer hardware or consumer electronics.
Excellent written and verbal communication skills, experience copywriting and creating national communication strategies. Has worked closely with Tier 1 tech media - Wirecutter/PCMag/CNET, etc.
Strong analytical, planning, budgeting and finance skills.
P&L responsibilities for the marketing operating budget; experience with annual plans and budgets for all aspects of marketing.
Experience managing agencies and contractors for content, website, SEO, design, and PR including allocating and managing marcom budget.
Strong understanding and experience with various marketing data metrics to drive informed decisions.
Expert in Word, PowerPoint, SharePoint, and other communication tools and platforms (e.g., LinkedIn, YouTube, etc.
Proven experience with creating and driving successful social media campaigns promoting consumer products or services (consumer electronics experience required).
What we’re all about
TP-Link is always seeking ambitious individuals, who are enthusiastic and passionate about their work. We are a global company that values diversity and thrives on entrepreneurial spirit and drive. Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
Feel a connection? Send us your resume and a cover letter telling us why you believe you’re the right fit for our team. For more details and to apply for this position, visit us at www.tp-link.com.
We are committed to diversity. TP-Link is an Equal Opportunity and Affirmative Action Employer M/F/D/V.