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Performance Marketing Manager

Job Description:

Are you a B2B Demand Gen/Growth Marketer who is known for closely collaborating with the sales team and building effective working partnerships?

Are you someone who understands the value of this partnership to achieve business goals? If so, this is your opportunity…

Sage’s software solutions have become the cornerstone of success for our 3.5 million global SMB customers – yet there's so much more they could achieve with the full breadth of our offerings. That is where you come in. If you are a B2B growth marketer and email marketing expert who is energized by leveraging data, rigorous experimentation, and effective collaboration to improve marketing performance and achieve results you’ll want to read on…

Your Mission? Help increase customer lifetime value (LTV) through marketing tactics focused on upselling, cross selling, reducing churn and encouraging product migration. Collaborating with sales, global customer marketing, and product teams, you will use data and insights to track and boost performance, improve conversion across the entire funnel, and keep our customers engaged for the long haul resulting in long-term customer retention and revenue growth.

Why Join Sage? What’s in it for you?

In addition to a comprehensive compensation package, you'll get to expand and test your skills at a stable, financially robust, global software company, contributing to products voted #1 in customer satisfaction for 10 consecutive years. Partner and learn from globally diverse, customer-centric marketing teams committed to being innovative, bold, and effective. Enjoy a working environment that embodies our values (Human, Trust, Bold, Simplify), supports work-life balance, and prioritizes given back to our communities through our Sage Foundation (40 paid hours yearly for volunteering).

About Your Team & Your Leader

The Performance Marketing Team - Lifecycle owns the revenue targets around growing wallet share with our existing customer base. We leverage our deep understanding of our customers, data and insights, experimentation, and demand generation tactics to cross sell, upsell, encourage product migration, and reduce churn; ultimately resulting in contributing to the overall revenue targets for the North American market. We have a passion for delivering the best solutions to our customers and ensuring that our customers are customers for life.

Recognized as “a people leader first and a marketer second”, your leader is celebrated for her people-first approach. She’s a passionate nurturing mentor and a visionary, data-driven marketer. She values each team member as an individual, fostering an environment of high performance and autonomy without the constraints of micromanagement. Known for her exceptional communication and interpersonal skills, she actively works to eliminate obstacles, builds collaborative cross-functional relationships, opens new pathways, and guides priority setting. Her strategic focus is on enabling team success through transparency. She sets clear expectations around timeliness, commitment, and accountability, encouraging open dialogue about any concerns or challenges to maintain a healthy, supportive work environment.

Key Responsibilities:

Key Responsibilities

· Creating, executing, and measuring impactful customer campaigns that support retention, cross-sell, upsell, and customer migration.

· Manage customer nurture programs by developing content for emails, direct mail, and webinar programs.

· Collaborate with our analyst team and use customer segmentation data to target relevant customers and deliver the most effective content.

· Partner with our global marketing team to review and localize into regional customer marketing activities.

· Utilize learnings and best practices to help improve campaign performance.

· Collaborate across marketing functions including automation, optimization, and social media teams to deliver customer/lifecycle marketing campaigns.

· Drive a strong sales pipeline of inbound customer demand while maintaining strong customer engagement and lowering churn.

Minimum Qualifications

· 3 years of experience with B2B integrated marketing programs (customer/lifecycle marketing experience preferred).

· You have analyzed campaign results, benchmarked them against metrics/KPIs, and used the findings to present a cohesive story to leadership.

· You are known for being organized and using your project management skills to collaborate and execute multiple marketing projects at the same time.

· You can navigate or quickly learn Salesforce, Eloqua, Google Analytics, or similar marketing automation, reporting, and measurement tools.

· You are known for partnering and building productive relationships cross-functionally. You understand the value of this collaboration to achieve goals.

Perks? We have plenty.​

• Competitive annual bonuses

• Comprehensive health, dental, and vision coverage​

• 401(k) retirement match (100% matching up to 4%)​

• 32 days paid time off (21 personal days, 10 national holidays, 1 floating holiday)​

• 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after the start date​

• Work Away, an opportunity to work & play for 10 weeks in any country of your choice (from a Sage-approved list)

• 5 days paid yearly to volunteer (through Sage Foundation)​

• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date​

• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)​

#LI-SW1

Function:

Performance Marketing

Country:

United States

Office Location:

Atlanta

Work Place type:

Hybrid

Advert

Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

Learn more about working at Sage:sage.com/en-us/company/careers/working-at-sage/

Watch a video about our culture:youtube.com/watch?v=h1-vs3zIpnc

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out atcareers@sage.com.

Learn more about DEI at Sage:sage.com/en-us/company/careers/diversity-equity-and-inclusion/