Job Information
Canvas Inc. Marketing Director in Huntsville, Alabama
Job Title: Marketing Director
Location: Huntsville, AL
Canvas provides engineering services and technical solutions for customers in federal and commercial markets. We are recognized by our customers and industry partners for our ethical standards, world-class technical expertise, and dedication to accomplish the mission in a responsive, efficient, and affordable manner.
Job Summary:
Develop and execute integrated marketing campaigns that drive Canvas' brand awareness, establish our technical capabilities, and support growth objectives in the government contracting sector. In this role, the candidate will bring years of experience in advertising, communications, and marketing to broadly promote Canvas' identity and culture. This role requires a strategic leader who can craft compelling narratives across multiple channels to influence various stakeholders, including government agencies, industry partners, potential recruits, and regional markets. The ideal candidate will have experience with multimedia, social media, email marketing, internal communications, and traditional marketing approaches to create cohesive and impactful campaigns. A key focus will be on building lasting industry relationships, enhancing brand awareness, and supporting business growth in both existing and new markets.
Key Responsibilities
Strategic Marketing Plan:
Create and execute integrated marketing campaigns tailored for the government contracting sector.
Align marketing strategies with company goals for business growth and brand strengthening in targeted audiences and geographic markets.
Develop messaging to clearly communicate capabilities, and support business objectives.
Ensure consistent brand representation across all marketing channels, including digital, print, multimedia, and direct media.
Market Research & Strategies:
Conduct research to understand the unique needs of government agencies, partners, and stakeholders in each market/region.
Tailor strategies to engage diverse audiences, including federal, state, and local government bodies, industry partners, and potential recruits.
Develop content that speaks to both technical capabilities and industry relevant solutions.
Multi-Channel Marketing Execution:
Oversee execution of campaigns across multiple channels, including social media, email marketing, website content, video production, print media, direct mail, and recruitment initiatives.
Develop and manage internal communications strategies and community outreach.
Engage key audiences and reinforce brand positioning.
Business Growth:
Collaborate with business development and capture managers to ensure marketing campaigns are aligned with growth opportunities and lead generation efforts.
Develop marketing content to support proposal development and recruitment efforts.
Create targeted campaigns to attract top talent and support recruitment initiatives, emphasizing the company's culture, mission, and growth opportunities.
Industry & Media Relations:
Establish and maintain relationships with key industry associations and partners to build brand, enhance visibility, and position as thought leader and trusted partner.
Manage relationships with external agencies and vendors to enhance campaign reach and effectiveness.
Data-Driven Insights & Reporting:
Track, measure, and analyze the performance of marketing campaigns using KPIs.
Provide regular reports on the effectiveness of marketing efforts, identifying areas for improvement and opportunities for further growth.
Use analytics to refine targeting strategies, improve engagement, and increase ROI on marketing spend.
Qualifications:
Bachelor's degree in Marketing, Communications, Business, or a related field.
7-10 years of marketing experience, preferably in the government contracting industry.
Proven success in developing and executing multi-channel marketing campaigns that drive business growth.
Experience with social media marketing, multimedia content, email marketing, print media, video production, direct marketing, and internal communications.
Excellent communication, storytelling, and presentation skills, with a demonstrated ability to influence diverse audiences.
Strong project management skills and the ability to manage multiple campaigns simultaneously.
Proficiency in digital marketing tools, analytics platforms, and CRM systems.
Preferred:
Experience working with government agencies and industry partners.
Understanding of government procurement processes, contract marketing strategies, and industry dynamics.
Core Competencies:
Strategic thinking and creativity
Ability to influence and build relationships
Strong leadership and collaboration skills
Analytical mindset with a focus on results and ROI
About Us
Founded in 2007, Canvas connects a passion for going beyond the expected with the knowledge and expertise to deliver what our clients need now and in the future. Canvas has been recognized as a Great Place to Work Certified ™, Fortune Best Small Workplace ™, Fortune Best Workplace for Millennials ™ (2022), Best Place for Working Parents (2022 & 2023), HIRE Vets Gold Medallion Awardee (2021 & 2022), Best Places to Work Awardee, 2019 Government Contracting - Technology Business of the Year, and Woman-Owned Small Business of the Year (2018) by the Huntsville/Madison Chamber of Commerce.
Benefits of Working with Canvas
To reflect our company culture, Canvas offers an exciting array of benefits that makes up our employees' total rewards package. Those benefits may include:
Competitive Wages*
Medical, Rx, Dental & Vision Insurance
Generous company-funded Basic Life Insurance
Company-funded Short-Term & Long-Term Disability
11 Paid Federal Holidays
Generous Paid Time Off (PTO)
Dependent Care and Medical Flexible Spending Accounts
401(k) retirement plan with company match and 100% immediate vesting
Tuition Reimbursement for ongoing training, continuing education, or advanced degree programs
Robust Employee Assistance Program
Employee Referral Bonus Program
Corporate Sponsored Events & Community Outreach
Spot Awards for exemplary individual performance
Discretionary performance-based bonuses
And many more!
*Final compensation for this position is determined by a variety of factors, such as a candidate's relevant work experience, skills, certifications, and geographic location.
Canvas is an Equal Opportunity Employer
Canvas is an equal opportunity employer and a VEVRAA federal contractor who affords equal employment opportunity to protected veterans and people with disabilities.
Canvas has equal employment opportunities that are based upon a candidate's qualifications and capabilities to perform the essential functions of a particular job and are free from discrimination based on race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, protected veteran status, genetic information, or any other characteristic protected by law. For our complete EEO/AA and Pay Transparency statement, please visit our Careers page. U.S. citizenship is required for most positions.
Canvas is committed to expanding access to employment for people with disabilities and disabled veterans. If you are a qualified individual with a disability or a disabled veteran, and your disability prevents you from applying, please advise what reasonable accommodation Canvas can provide to assist you in applying for one of our open positions. You may contact us by sending an email to talent@canvas-inc.com (teamtalent@canvas-inc.com) .
Reasonable accommodations are considered on a case-by-case basis. Please note that only those inquiries concerning a request for reasonable accommodation for applying for a specific posted position will be responded to. Requests will be kept confidential and shared strictly on a need-to-know basis. Please be aware, scammers may try to impersonate our company by reaching out regarding job opportunities. We will never ask you for bank account information, checks, or other sensitive information as part of our hiring process. If you're unsure, please email talent@canvas-inc.com (teamtalent@canvas-inc.com) with questions.
For further information on Canvas including more information on employee benefits and our company culture, visit our website.
If an offer of employment is extended, applicant must have the ability to pass a background check. Offer of Employment is contingent upon the results.