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MillerCoors Zone Sales Manager - Houston in Houston, Texas

Zone Sales Manager - Houston

Date: Jun 15, 2021


Houston, TX, US

Company: Yuengling

Please take note: this is a job posting for a position at The Yuengling Company LLC, the joint venture between Molson Coors and Yuengling. Molson Coors and The Yuengling Company LLC are independent companies. The successful candidate for this position will be an employee of The Yuengling Company LLC in a role that will solely support the business activities of The Yuengling Company LLC.

The Headlines :

Individual Functions as an integral leader of the Region Field sales management team and is expected to establish and maintain relationships across all other functional areas internally as well as externally with Key Distributors and Retailers in Zone. Is responsible for leading Sales, Distribution, Merchandising and Planning efforts within their assigned Zone while consistently ensuring progress in aligning to The DGY Partnership Vision . Direct reports would include Account Representatives, District Managers and potentially in some instances, On Premise or Promo Personnel. Individual is accountable to actively leading the EXECUTION of all aspects of The Yuengling Company retail plans within their Zone aligned with our Retail Standards. The Zone Manager is responsible for the recommendation and execution of the region’s sales volume plan, sales operating budget, short/long term regional or statewide strategies. This position also identifies specific business opportunities and develops and executes necessary strategies in close alignment with Chain Team, Region Directors, National Accts Director, Marketing Dept and Director of Sales Strategy/Development.

The Responsibilities :

Accountable to Zone Sales Volume and Revenue Plan and Execution Objectives

  • Cascaded from Company & respective Region, attain Annual Sales Volume/Revenue, Distribution and EXECUTION Objectives

  • Accountable to develop aligned sales plan and Distributor Annual Business Plans to implement, EXECUTE and achieve assigned Goals/Objectives (including tactical programs for underperforming markets) in line with Company Strategy

  • Ensures scheduling and approval of content for Annual and Trimester Dist planning Mtgs

  • Participate in the Sales Forecasting process- provide relevant state/regional trends to ensure forecasting accuracy

  • Collaborates closely with National Account Chain team to flawlessly EXECUTE Chain opportunities to maximize DGY Sales and share

Coordinates Retail EXECUTION activities

  • Directs execution activity of TYC field personnel and wholesalers within Zone to ensure the implementation of all sales, distribution, merchandising and local tactical/marketing programs for the entire Yuengling portfolio.

  • Ensures regular Sales Mtg Presentations to Key Distributor Sales teams

  • Ensure DM/Reps working regularly at retail to drive continuous EXECUTION improvements

  • Ensures all retail activity documented and recap daily/weekly

Manage /Coach/ Develop Zone Personnel

  • Devotes time in market on a monthly basis, Coaching and Developing direct reports to drive improved performance, alignment to Company processes and establishing individual development plans.

  • Conducts annual reviews for each employee-- Develops, recommends, and executes against approved performance measures including planning and assigning work/responsibilities, developing goals/objectives and managing overall performance.

  • While in markets monthly, Supports and Models the use of training concepts and developmental tools within the assigned Zone.

Zone Budgets and internal process accountability

  • Holds direct reports accountable to operate within annual budget and spending disciplines as driven down by Company Senior Mgmt.

  • Processes and approves all Zone distributor co-op invoices and Expense reports submitted from Direct reports under Senior Management Direction and within Company guidelines.


  • Under the direction of Senior management and Pricing Manager, the Zone Manager is responsible for ensuring execution and initiation of all pricing strategies and tactics in accordance with Company strategy

  • Responsible for maintaining accurate records of current market pricing, consistently maintained and updated, in addition to updating wholesaler file of current Yuengling PTR by package.

  • Maintain up to date records of competitive pricing and communicating to Sales Operations and Pricing Manager

  • Ensure execution of Quarterly price surveys within each Key Distributor Market. Compare Yuengling NR, Can, and Draft pricing vs. key Domestic, Import and Craft Brand/pkgs

  • Ensure recommendation and initiation of corrective actions to improve Yuengling pricing in all on and off premise accounts.

The Qualifications:

  • Bachelors degree (B.A.) from four-year college or university; or eight years sales experience with at least 5 years in sales management or the equivalent combination of education or experience.

  • Strong Business Planning Skills

  • Proven track record of driving high levels of execution

  • Track record of Budget Discipline, Spending controls and ability to maximize Distributor and Company resources

  • Strong analytical and problem solving skills

  • Exceptional interpersonal/communication skills

The Yuengling Company is inspired by past generations of 3 legacy brewing families to expand the reach of America’s Oldest Brewery’s iconic Brands. We take pride in celebrating not only our heritage but our pride in our ‘People First’ Values. We are an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic.