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NRG Energy, Inc. Senior Analyst, Market Research (Remote) in Houston, Texas

At NRG, we’re bringing the power of energy to people and organizations by putting customers at the center of everything we do. We generate electricity and provide energy solutions and natural gas to millions of customers through our diverse portfolio of retail brands. A Fortune 500 company, operating in the United States and Canada, NRG delivers innovative solutions while advocating for competitive energy markets and customer choice, working towards a sustainable energy future. More information is available at www.nrg.com . Connect with NRG on Facebook, LinkedIn and follow us on Twitter @nrgenergy.

As an NRG employee, we encourage you to think creatively and proactively about your career choices. Our work environment is dynamic and the career opportunities across our businesses offer variety and challenge. Providing career growth to our own employees is critical to our ongoing success--take charge of your career goals and empower your future!

At NRG, our customer-focused mentality has led us to create technologies and tools that empower consumers to think critically about their electricity, including where their power is coming from, what impact it has on the environment and how they can become more conscious energy users. And we work diligently to stay ahead of an ever-evolving energy climate with rising demands.

More information is available at www.nrg.com . Connect with NRG on Facebook, LinkedIn and follow us on Twitter @nrgenergy.

Job Summary:

We are seeking a Market Research professional with strong communication, collaboration, and analytical skills to join our expanding Market Research team. This role is responsible for delivering high-impact and actionable insights to support the growth of new products and services across NRG. This position offers the flexibility to work remotely from home.

About the Team

The NRG Market Research team is closely connected with our internal stakeholders and our work impacts product development and marketing strategy across the U.S. and Canada. We are passionate about developing meaningful solutions that improve the lives of our customers. We are also fully committed to nurturing our team members, offering a flexible supportive environment to foster learning, growth, and career development. We are a small but mighty team of experienced researchers, delivering a big impact. We invite you to join us and learn with us on our exciting journey.

About this Role:

This role centers on delivering insights & recommendations to ensure that product and marketing efforts are based upon consumer needs. The role requires the ability to empathize with our consumers, collaborate with cross-functional groups, and employ creative problem-solving skills to translate complex business questions into actionable research designs.

As part of our dynamic team, you will:

  • Manage Market Research & User Experience (UX) Research projects across NRG.

  • Lead stakeholders to develop clear, actionable, business objectives. Translate business objectives into appropriate, actionable qualitative and quantitative market research designs and methodologies.

  • Design, program, conduct, analyze and report results of qualitative and quantitative in-house research efforts.

  • Identify and utilize the latest technology, tools & platforms to get accurate, rapid, and meaningful consumer insights.

  • Develop and manage research material & stimuli including questionnaires, interview guides, concepts, and prototypes.

  • Manage external market research suppliers/vendors when required, in all phases of the research process.

  • Compile content for and create quarterly Market Research newsletter for delivery to stakeholders.

Requirements:

  • 5+ years of hands-on experience conducting qualitative and quantitative market research within an advertising agency, market research vendor or sophisticated client-side organization.

  • Training and/or some experience in designing, conducting, and analyzing UX Research efforts.

  • Bachelor’s degree required in Marketing, Advertising, Business, Social Sciences, or related field.

Preferred:

  • Experience moderating qualitative research, both online and in-person, including in-depth interviews and focus groups.

  • Experience coordinating and facilitating Design Thinking workshops and some knowledge of each stage of the Design Thinking process (Empathy, Define, Ideate, Prototype, Test).

  • Experience with the application and use of online whiteboards for collaborative Design Thinking efforts.

If you don’t think you meet all the criteria, but still are interested in the job, please apply. Nobody checks every box. We prioritize the potential of our employees and a growth mindset.

Additional Knowledge, Skills, and Abilities:

  • Collaborate: Work alongside and across business units and design teams to answer research questions.

  • Empathy: Ability to understand consumer expectations, frustrations, goals, and reasoning process to develop solutions to real needs.

  • Problem Solving: Ability to translate complex business issues into achievable research learning objectives and actionable research designs.

  • Communicate: Ability to interpret complex research results, translate them into practical business implications and recommended actions, and succinctly present insights/recommendations to internal stakeholders and leadership teams.

Professional Development : Desire for continuous learning of new Market Research & UX Research techniques and platforms/software.

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NRG Energy is committed to a drug and alcohol free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Protected Veteran Status/Disability

EEO is the Law Poster (The poster can be found at http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf )

Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Human Resources

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